About Laureen
French
Native or bilingual
Experience
- CLAFOUTI IDTrainer and Management Consulting for Food BusinessesRESTAURANTS AND FOOD SERVICEAugust 2001 - Today (25 years)Lille, FranceSince 1995, I have supported the creation and opening of hotel and restaurant projects for independent owners and groups.Since 2002, I have also managed and developed my own businesses (restaurants, delicatessens, tea rooms, catering, takeaway), growing from 4 to 32 employees before selling them.Today, I help business leaders in the food industry to improve their margins, profitability, and cash flow.My goal:Train restaurateurs in restaurant management techniques
- LITTLE BIG WOMENConsulting and Mentoring Association for Women EntrepreneursCIVIC AND SOCIAL ORGANIZATIONSJanuary 2007 - Today (19 years and 7 months)Lille, FranceLittle Big Women is a Qualiopi-certified association in Lille whose mission is to support women entrepreneurs at all stages of their journey: creation, acquisition, development.I contribute in three complementary areas:- Mentoring: sharing experience with entrepreneurs starting out, drawing on 20 years of field experience as a business owner- Coaching: individual support on issues of posture, decision-making, and business development- Training: workshops on financial fundamentals and offer constructionApproximately 70 individuals supported individually and 200 trained each year.
- BASILIC CAFEFounder and ManagerRESTAURANTS AND FOOD SERVICEJanuary 2001 - January 2020 (19 years)Lille, FranceIn February 2002, opened Basilic Café, followed by Urban Basilic Café in 2010.A truly hybrid space, BASILIC CAFE was innovative in the Lille metropolitan area, offering a modern and contemporary experience for 20 years.Our establishments combined a private sunny terrace, a tea room, dine-in or delivery service, an urban art gallery, a gourmet food shop, a satellite restaurant, a stroller-friendly café, workshops, events, and catering services.Always attentive to the quality, presentation, and flavor of our dishes, BASILIC CAFE was a true laboratory for experimenting with raw, healthy, and modern homemade cuisine: The first gourmet burger in Lille appeared with us in 2002, along with the city's first brunch. We always offered vegetarian dishes on the menu and... no fries for 8 years!! An achievement in the North of France, right?!In 2003, we expanded our restaurant business with a catering service, delivering our meal trays throughout the Lille agglomeration until February 2014.The first restaurant, with a capacity of 50 seats, started with only 2 employees in 2002; a few years later, we could accommodate 350 people and had a team of 32 employees.The last restaurant was sold in January 2020.Basilic Café - 10 rue du pont neuf LilleEspace Traiteur - 10 rue du pont neuf LilleUrban Basilic Café - 24 bis rue esquermoise LilleMercedes Café - 20 rue de la Chappe Villeneuve d'ascqEspace Gourmand - 5 rue de saint andré LilleUrban Square Gallery - 24 bis rue esquermoise Lille
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Education
- Bachelor of ScienceLausanne Hotel School1995Bachelor of Sciences in International hospitality, administration and management
- BTS Hotel and Restaurant ManagementOccitanie Hotel and Tourism Trades High School1993BTS Hotellerie-Restauration
Certifications
- Support for Executives in Management and Profitability of VSEs/SMEsRivalis2021
- Certified TrainerMMC Formations2024