Freelancer profile translated to English.
Back to original languageAbout Laureen
Creative specialized invisual identity,I design strategic graphic solutions that capture the essence and uniqueness of brands. With several years of experience within prestigious brands such asGUERLAIN**Paris** and in major agencies(Landor Tokyo, TBWA Paris, MKTG…),I put my expertise to work forpremium brandsandinnovative new companies,particularly in thecosmetics, fashion, and luxury sectors.
→EXPERTISE
🎯Art Direction & AI:
- Development of coherent and memorable visual communication campaigns
- Mockups and AI visuals
- Advice & audit of visual identity and brand strategy
🌐Digital:
- Design of newsletters & emailings
- Instagram Feed & Stories
- Social media advertising campaigns (Meta ads)
✏️Branding & Visual Identity:
- Logo design
- Brandboard & graphic guidelines
- Development of visual identities that capture the uniqueness of each brand
📚Print Materials:
- Creation of brochures, flyers, posters, business cards, and other professional & attractive printed materials to enhance visual communication
- Packaging
→ WHY WORK WITH ME?
💡Global & Strategic Vision:
I don't just create beautiful visuals; I develop a coherent graphic language that serves your business objectives.
🔎Expertise & Rigor:
Passionate and meticulous, I treat every project with the utmost attention to detail.
🚀Strategic Advice:
My experience allows me to offer innovative ideas for effectively deploying your brand identity.
→ Contact me today to discuss your project 📩
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- L'Oréal / ArmaniArt DirectorFASHION AND COSMETICSSeptember 2025 - Today (11 months)Paris, FranceArt direction and graphic design for perfume, makeup, and festival campaigns (research, moodboards, visual concepts).
- QirinessArt Director & DesignerFASHION AND COSMETICSJune 2025 - December 2025 (6 months)Paris, FrancePremium French-Korean skincare brand.Creation of the brand book and visual assets. Art direction of photoshoots and development of print, web, e-commerce, and social media content.
- Cible Skin ParisArt Director & DesignerFASHION AND COSMETICSMay 2024 - December 2024 (7 months)Paris, FranceResponsible for print materials (publishing, brand and training books, brochures, flyers, posters...) and development of merchandising and POS displays. Involvement on the e-commerce site, creation of emailings.
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Education
- Baccalauréat STD2A (Science & Technology of Design and Applied Arts)LPO St James2016Formation en design et arts appliqués. Mention Très Bien - Bourse Rotary Club
- BTS Graphic Design - Communication & Print MediaESAAT2018Graphisme, identité visuelle, édition, packaging, publicité et spécialisation en supports print. Apprentissage des techniques traditionnelles : gravure, reliure, sérigraphie...
Certifications
- Understanding Fashion: From business to cultureInstitut Français de la Mode2020
- Inside LVMHLVMH2021