Freelancer profile translated to English.
Back to original languageAbout Laureen
📚 My profession
I support you in defining and implementing your communication strategy, combining strategic vision with operational creativity. From crafting key messages to managing multi-channel campaigns, I help you strengthen your image, engage your audiences, and achieve your goals.
🎯 My offers and services
1️⃣ Global and/or Social Media Communication Strategy
- Definition of communication needs and identification of target audiences
- Development of a coherent and impactful strategy
- Creation of a budget aligned with the strategy and company funding
2️⃣ Branding
- Analysis of the brand's current positioning
- Proposal of a positioning coherent with the brand's targets and objectives
- Creation of dedicated tools: templates, visuals (social media), illustrations, taglines, etc.
3️⃣ Writing
- Creation of print content: press kits, press releases, sales brochures, articles, etc.
- Creation of web content: SEO writing, blog articles, newsletters, etc.
4️⃣ Layout and Graphic Design
- Graphic creation: flyers, posters, brochures, roll-ups, business cards, presentations, adaptation of your text content into impactful visual documents, etc.
5️⃣ Custom Solutions
Feel free to contact me to define together how I can assist you!
📎 About me
With a Master's degree in Editorial Strategy and Content Marketing, I have been leveraging my skills for over 5 years for brands and events with strong identities. Specializing in writing, communication strategy, and graphic design, I assist my clients in creating clear messages, strong visuals, and coherent brand universes. My career has notably led me to collaborate with organizations such as Bordeaux Fête le Vin, La French Tech Bordeaux, and the Santosha restaurant group.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Bordeaux Fête le VinCommunication ManagerWINE AND SPIRITSOctober 2022 - July 2025 (2 years and 9 months)Bordeaux, FranceFor 3 years, I worked as a Communication Manager for Bordeaux Fête le Vin. My responsibilities included:- Development and implementation of the communication strategy- Writing and layout of various print materials (press kit, CSR report, event summaries, etc.)- Development of visual materials for digital platforms and advertising campaigns- Budget management- Development and management of various partnerships with local media
- Université Bordeaux MontaigneLecturer in "Event Project Management"EDUCATION AND E-LEARNINGSeptember 2024 - December 2024 (3 months)Bordeaux, FranceDuring the first semester of the 2024/2025 academic year, I worked as a lecturer for the "Information and Communication Sciences" bachelor's degree at the University of Bordeaux Montaigne 3. During this assignment, I carried out the following tasks:- Conceptualization and preparation of "Event Project Management" courses adapted to the students' level (L2 and L3)- Introduction to the subject during the first 3 classes and presentation of the assignment for evaluation- Guiding and advising students during their preparation for the final assignment- Evaluation of students at the end of the semester. For L2 students, the assignment involved creating a fictional event with a set budget and theme, which they presented in a final oral exam. For L3 students, the task was to create an event that took place on campus; the subject was open but had to benefit an association or a social and solidarity cause. Both L2 and L3 students had to submit a project report to justify all their steps.During the 2024/2025 academic year, I taught 4 L2 classes and 4 L3 classes.
- Université Bordeaux MontaigneLecturer in "Event Project Management"EDUCATION AND E-LEARNINGSeptember 2023 - December 2023 (2 months)Bordeaux, FranceDuring the first semester of the 2023/2024 academic year, I worked as a lecturer for the "Information and Communication Sciences" bachelor's degree at the University of Bordeaux Montaigne 3. During this assignment, I carried out the following tasks:- Conceptualization and preparation of "Event Project Management" courses adapted to the students' level (L2 and L3)- Introduction to the subject during the first 3 classes and presentation of the assignment for evaluation- Guiding and advising students during their preparation for the final assignment- Evaluation of students at the end of the semester. For L2 students, the assignment involved creating a fictional event with a set budget and theme, which they presented in a final oral exam. For L3 students, the task was to create an event that took place on campus; the subject was open but had to benefit an association or a social and solidarity cause. Both L2 and L3 students had to submit a project report to justify all their steps.During the 2023/2024 academic year, I taught 5 L2 classes and 5 L3 classes.
Recommendations
FU
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Education
- Master in Editorial Strategy and Content MarketingSup de Pub Bordeaux2020Développer des stratégies tous supports en créant des contenus différenciants et offrant aux clients une plus value.
- Bachelor's degree in Information and Communication SciencesUniversity of Bordeaux Montaigne2018