Freelancer profile translated to English.

Description

Welcome!

I am a freelance Head of Marketing, specializing in B2B / SaaS, with 5 years of experience in areas ranging from content strategy to lead generation, including paid marketing, SEO, branding, and website management.

Specifically, I am accustomed to taking on contexts where everything needs to be built: non-existent strategy, small team, limited budget. And achieving measurable results:

- x10 increase in SaaS website traffic in 3 months (from 1,000 to 11,000 visitors/month)

- Share of inbound leads in Sales appointments: from 30% to 60%

- 71% open rate on cold emailing sequences, first contract worth 200K signed in one week

- +1,000 LinkedIn followers with an average engagement rate of 20%

I work with complete autonomy, coordinate service providers (design, development, influencers...), and align closely with Sales teams to ensure marketing truly serves the business.

My daily tools include: HubSpot, SEMrush, Google/Meta/LinkedIn Ads, Webflow, Notion AI, Zapier, DataForSEO...

I am available for one-off projects or long-term support: don't hesitate to contact me to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Willie - Gestion de l'eau
Part-time Marketing Manager
ENVIRONMENTAL
March 2026 - Today (5 months)
Lyon, France
Structuring the marketing strategy & roadmap
Event management (budget, communication, materials) → brand representation at key industry events
Creation of a solid foundation to support product commercialization
Production of pitch decks tailored to target industries → direct support for sales efforts
Redesign and copywriting of website pages → clearer value proposition for industrial targets
Webflow Event Management Pitch Deck Copywriting SEO
Agilytic
Part-time Marketing Manager
DIGITAL AND IT
February 2026 - Today (6 months)
Bruxelles, Belgium
Creation and management of Meta Ads campaigns → acquisition of new leads for the firm
Optimization of over 80 existing client case studies → editorial redesign to maximize their commercial and SEO impact
Social media management (LinkedIn, Instagram, Facebook) → regular content production to establish the company's credibility on key industry topics
Implementation of Notion AI and Zapier workflows → automation of recurring processes for improved operational efficiency
Creation of an SEO engine with Claude Cowork through GitHub script retrieval and process structuring → reporting dashboard and keyword search engine, automated semantic analysis, optimized writing...
Meta Ads Client Case Study Notion AI Claude SEO
Chat3D
Head of Marketing
SOFTWARE PUBLISHING
July 2025 - December 2025 (5 months)
Lyon, France
Development of the complete marketing & communication strategy from scratch → foundation for all acquisition and brand awareness activities
Website redesign → x10 traffic increase in 3 months (from 1,000 to 11,000 visitors/month), engagement rate increased from 1% to 10% in 4 months
Multi-channel paid campaigns (Google, Meta, LinkedIn, influencer) → +5,000 platform sign-ups, 646K Google Ads impressions in one month
Social media management (LinkedIn, Instagram, TikTok, X, YouTube) → +1,000 LinkedIn followers with an average engagement rate of 20%, TikTok reel with 175K views
Management of a design & communication team + coordination of external service providers
HubSpot CRM setup and management (workflows, attribution, sequences)
HubSpot Marketing Meta Ads LinkedIn Ads Growth Marketing Copywriting