About Laureen
French
Native or bilingual
Experience
- Com'LauwConsultant in network strategy & content organizationSeptember 2025 - Today (11 months)1:1 strategic support for solopreneurs3 months to clarify, structure, and make your communication autonomous.I help solopreneurs structure their communication so it becomes clear, fluid, and sustainable, without depending on a Community Manager.Each coaching program lasts 3 months, with 12 personalized video calls and asynchronous follow-up between sessions.đ Month 1 â Laying the FoundationObjective: clarify the strategy and create the visual baseBy the end of the 1st month: you will have a clear vision of your communication and a solid strategic framework.đ» Month 2 â Structuring & CreatingObjective: move to practice and build the systemsBy the end of the 2nd month: you will have an operational system and will be posting regularly, without overload.đ„ Month 3 â Autonomy & OptimizationObjective: consolidate and make the strategy sustainableBy the end of the 3rd month: you will become autonomous, structured, and confident in your communication.
- Com'LauwSocial Media ManagerSOCIAL NETWORKSDecember 2023 - Today (2 years and 7 months)Tours, FranceSOCIAL MEDIA STRATEGY đ§â Audit of existing social networksâ Benchmark of three competitorsâ Objective settingâ Targeting and personaâ Platform selectionâ Positioning definitionâ Creation of an editorial lineâ Engagement strategyâ Performance monitoring and analysisMonthly 1:1 support possible đ€VISUAL CREATION đšâ Instagram template pack (carousels, posts, and stories)â Facebook template pack (posts, stories, cover photo)â LinkedIn post template pack (carousels, posts)â LinkedIn optimization pack (profile picture, cover photo, selection)â Banner pack (LinkedIn profile and page + Facebook)SOCIAL ADS CAMPAIGN đâ Creation of an advertising strategyâ Campaign setup (targets, duration, budget, objective...)â Campaign monitoring and optimizationâ Campaign analysisâ Detailed report
- Agence ARJCOMSocial Media ManagerSOCIAL NETWORKSMarch 2022 - November 2023 (1 year and 8 months)Tours, Franceâ Develop a social media presence strategy (organic and paid);â Implement competitive and social media monitoring;â Coordinate the Community Managers team;â Customer relationship management.
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Education
- E-commerce Project ManagerCEFIM2019â Marketing (audit e-rĂ©putation; audit site internet; cahier des charges; rĂ©fĂ©rencement naturel (SEO); rĂ©fĂ©rencement payant (SEA); buyer persona; Google Ads; Google Analytics) â CrĂ©ation d'un site internet sur Wordpress avec Woocommerce & Elementor; boxtal; Prestashop; Shopify. â Design (photoshop; photopea; canva; crello) â Montage vidĂ©o (Clipchamp; davinci resolve) â Community Management (Outils gestion des rĂ©seaux sociaux; analyse trafic Facebook & Instagram; Google Alertes; Business Manager; Gestion des publicitĂ©s) â Droit (RGPD; CNIL; Droit e-commerce)
- TOSA - PhotoshopDAWAN2020â MaĂźtriser les principales fonctionnalitĂ©s de Photoshop. â Savoir effectuer des retouches sur une image. â Concevoir des compositions, rĂ©aliser des effets grĂące aux calques & aux filtres. â MaĂźtriser le travail non destructif sur Photoshop. â Savoir crĂ©er des montages & dĂ©tourages complexes. â Utiliser des outils d'automatisation en traitement par lot.