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Laureen FrédéricLF

Laureen Frédéric

Communication & Event Strategy Expert

€400/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laureen

I help brands and organizations bring their ideas to life through high-value emotional communication and events.

After several years at TotalEnergies (Marketing & Services), I founded LF Communication, my independent consulting practice, to design and manage projects combining strategy, creativity, and operations.

From concept to production, I am involved in all stages: positioning, 360° communication, team coordination, scenography, editorial content, digital activation, and reporting.

💡 Latest notable projects:
• OpenRail Day @Paris (SNCF Réseau / OpenRail Association) — global communication & event coordination for a European event dedicated to railway open source.
• Baccha Festival 2025 (Martinique: 15,000 festival-goers) — communication, activation strategy, partnerships, ambassador program & VIP experience "La Palmeraie".

🌴 Passionate about immersive experiences and human-centered projects, I enjoy creating connections between ideas, brands, and audiences.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • SNCF
    Communication & Event Coordinator Consultant | VivaTech 2026 – SNCF Group Digital Division
    TRANSPORTATION
    February 2026 - July 2026 (5 months)
    Management and coordination of the Call for Projects, Pitches, and Demonstrations areas for all SNCF Group entities and subsidiaries.
    • Design and dissemination of the call for projects, support for candidate teams, and coordination of the selection process.
    • Organization of the selection committee and construction of the demonstration and speaking program.
    • Development of the 3-day stage program (B2B & B2C) with over 60 sessions.
    • Coordination of demonstrators: logistics, scenography, technical requirements, and on-site integration.
    • Stage hosting and introduction of speakers throughout the event.
    • Coordination of content, presentations, and communication materials in collaboration with project teams.
    • Liaison between the SNCF Group Digital & AI Division, business units, subsidiaries, the event agency, and the VivaTech teams.
    • Operational management of service providers and coordination of stakeholders until event delivery.
  • SNCF
    Event Coordinator Consultant
    July 2025 - January 2026 (6 months)
    Communication and production coordination for the OpenRail Day @Paris event, a European gathering of key players in open-source railway technology (SNCF Réseau, DB, SBB, UIC).

    Key responsibilities:
    • Development of the event's editorial and visual strategy.
    • Management of the website, invitations, speakers, multilingual content, and press relations.
    • Design of the magazine, highlighting OpenRail projects and European initiatives.
    • Coordination of communication, content, logistics, and budget committees.
    • Supervision of recording, simultaneous translation, and replay broadcasting.

    🎯 Objective: Enhance OpenRail's visibility in Europe and establish Paris as the hub for open-source railway initiatives.
  • Com Media Group
    Communication & Activation Strategy Consultant
    May 2025 - August 2025 (3 months)
    Global communication management for Baccha Festival, a major music and experiential event in the Caribbean (20,000+ festival-goers).

    Key responsibilities:
    • Design and management of the Baccha 2025 ambassador program (over 200 ambassadors).
    • Development of the "La Palmeraie" VIP activation plan and partner offers.
    • Management of reporting, mailings, WhatsApp campaigns, and coordination of CSE & B2B communication kits.
    • Coordination of creative teams, graphic designers, videographers, and local partners.

    🎯 Result: A unified strategy that enhances the festival's brand awareness and its ability to build an active community around the Baccha brand.

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Education

  • MASTER 2 - EVENT MARKETING & CORPORATE COMMUNICATION
    SUP DE PUB
    2021
  • MASTER 1 - GLOBAL COMMUNICATION & STRATEGIES
    SUP DE PUB' PARIS
    2020

Skill set

Categories