Freelancer profile translated to English.
Back to original languageAbout Laureen
Hello. đđœ
Your business generates trafficâŠ
But not enough sales?
Your emails are sentâŠ
But rarely clicked?
Your product page informsâŠ
But doesnât convert?
The problem isnât your product.
Itâs often the message.
đŻ What I do for you:
- Conversion-oriented email sequences (welcome, abandoned cart, follow-upâŠ)
- Product pages structured to sell
- Clear and persuasive sales pages
- Optimization of existing messages
đ Results achieved on my own e-commerce:
- +25 to +35% increase in conversion rate
- Increase in average order value through better offer structuring
- Emails with 40%+ open rates
- Revenue growth over 3 months after copy overhaul
đ§ My method:
- Analysis of customer objections & motivations
- Clarification of the promise
- Persuasive, action-oriented structure
- Messages designed to trigger a decision
On a daily basis, my experience managing a store has given me a concrete understanding of purchasing behavior: hesitation, trust, perception, timing.
I donât do âweb writingâ.
I work on messages that sell.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Marque e-commerceCEO - E-commerce BrandE-COMMERCEMay 2024 - January 2026 (1 year and 8 months)Paris, FranceCreation and development of an e-commerce brand from scratch.âą Definition of positioning & customer avatarâą Branding & visual identityâą Website creation on Shopify (UX, structure, journey optimization)âą Writing product pages & sales pagesâą Implementation of the acquisition funnelâą Implementation of email sequences (welcome, abandoned cart, follow-up, promotions)âą Creation and management of Meta Ads campaigns (Facebook / Instagram)âą Writing ad hooks & creative anglesâą Analysis of advertising performance (CTR, CPC, CPA, ROAS)âą A/B testing on creatives, audiences, and messagesâą Continuous Conversion Rate Optimization (CRO)đ Results:âą +25 to +35% increase in conversion rate after copy overhaulâą Improved ROAS following optimization of advertising anglesâą Emails with 40â48% open ratesâą Increase in average order value through better offer structuringProject managed until performance stabilization, then stopped to fully dedicate myself to copywriting.
- Terre TerreStore ManagerRETAIL (SMALL BUSINESS)May 2022 - Today (4 years and 1 month)Paris, FranceI manage a fruit and vegetable store on a daily basis. But in reality, I do something else: I observe.I observe what makes a customer hesitate.What reassures them.What finally makes them say: âOkay, Iâll take this too.âThe phrases that make them smile.The ones that make them want to come back.I test displays.I play with seasonality.I advise.I tell the story of a product.And I immediately see the impact on the average order value, on loyalty, on sales.Being in the store taught me something valuable: a purchase decision is never purely rational.Itâs a matter of trust.Perception.Presentation.Timing.Today, I use this human understanding from the ground to create messages that donât just inform, but trigger a decision.
Recommendations
Be the first to recommend Laureen
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Professional Baccalaureate in Management & AdministrationCFA IGS2020Bac Professionnel
- BEP in Visual Communication and Multi-MediaLycĂ©e Amyot dâInville2016B.E.P. Communication Visuelle et Pluri-MĂ©dias