Laureen Cohen

🚀 Strategic support for companies to structure, optimize, and accelerate their commercial growth.

🔹 Commercial Management & Sales Optimization: Performance analysis, implementation of key indicators, and improvement strategy.

🔹 Expansion & Strategic Development: Structuring sales teams, opening new markets, optimizing client portfolios.

🔹 Integration of CSR into Commercial Performance: Sustainable strategies, process optimization, and valuation of environmental & social impact.

I have had the privilege of collaborating with companies in various sectors, including architecture, law, and other professional fields. These collaborations have allowed me to adapt tailor-made commercial strategies, thus generating solid results.

🎯 Objective: Transform vision into concrete results.

Train sales representatives in sales techniques: SPANCO, AIDA, and CROC. Design and deploy a sales strategy in close collaboration with all departments. Manage a team of 10 sales representatives, with personalized follow-up. Analyze KPIs to develop an action plan. Implement processes and work methods (project mode). Implement Zoho CRM.

Increase annual revenue by 30% in 2 years, reaching €4 million in 2022. Design and implement a sales strategy. Train salespeople in sales techniques, including SONCAS and CRAC. Implement new concepts: 2 in 2021 and 4 in 2022. Manage 64 points of sale, including 10 franchises. Define and monitor regional budgets. Conduct in-depth market research. Analyze opportunities and competitive intelligence. Ensure strict adherence to 'merchandising' standards.