About Laure
French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Basic
Experience
- Lodestone AgencyB2B Marketing Consultant | Founder of Lodestone AgencyCONSULTING AND AUDITSApril 2020 - Today (6 years and 2 months)Île-de-France, FranceSMEs and mid-sized companies, I support you in defining and implementing your marketing strategy. Together, we define your strategy from A to Z and the means to implement it. I guide you, but it is you who will deploy it and master all its operational aspects. It is YOUR marketing strategy.Steps:- Assessment of the current situation: evaluating your strategy, resources, tools, and current marketing and sales indicators together- defining your marketing objectives (quantified, with timing, and based on your resources)- determining your monitoring indicators to allow you to steer your strategy- planning and deploying your concrete marketing actions- analyzing, steering, adapting based on the results obtained.
- IPEMInterim Head of MarketingBANKING AND INSURANCEJune 2023 - Today (3 years)
- Infopro DigitalInterim Head of Marketing B2BPRESS AND MEDIAAugust 2023 - Today (2 years and 10 months)
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Education
- Master's Degree in Commerce, Master's Grade, Specialization in International ManagementEDC Paris Business School2009Bac+5 Commerce, Grade Master, Spécialisation Management International
- WSET Level 2 Award in WinesWine & Spirit Education Trust2020WSET 2 Vins, Wine