About Laure
French
Native or bilingual
Experience
- LM AgencyIndependent Art DirectorMarch 2025 - Today (1 year and 5 months)At LM Agency, I support entrepreneurs, retailers, and brands in creating a strong, coherent, and tailor-made visual identity.I design graphic materials designed to both enhance your brand image and boost your business:• Business cards & loyalty cards• Menus for restaurants, coffee shops, fast-foods & pastry shops and more• Banners & web visuals (websites, e-commerce, landing pages, website mockups)• Complete visual identities (logo, graphic charter, branding)• Art direction & digital content creation (social media, photo shoots, packaging)• Website creation (e-commerce and showcase): flawlessbyfiliz.fr, eugenemc2.fr, maison-farafina.com, heavenlycare.store, douceurintime.myshopify.com• SEO Strategy: ranked on the first page of Google for "eyelash technician training in Reims", "eyelash extension training in Reims", "browlift training in Reims with the site flawlessbyfiliz.fr.• Google Search Console Usage: Proficient in Google Search Console for performance analysis, indexing, and website SEO optimization.Each project is unique and designed as a visual extension of your universe.My approach: useful, aesthetic design, always aligned with your objectives.
- L3M HOLDINGProject Assistant ManagerAugust 2023 - December 2024 (1 year and 4 months)Paris, FranceContent strategy and creation: Idea generation for social media posts and social media management for several brands: Signé L, Ethni Beauty Market, Saran Conduite, Kemya.b (currently closing), DLM Industry Solutions, and Madbeautydeals (completely revamped). Digital project management: Supervision of graphic designers, web developer, and UI/UX designer, identifying and resolving bugs on several websites (Signé L, Ethni Beauty Market, Madbeautydeals). SEO Optimization: Participation in identifying and resolving SEO issues in collaboration with the technical team. Website management: Maintenance and updates of Signé L, Ethni Beauty Market, and Madbeautydeals websites. Photo/video shoots: Organization and direction of shoots, including one in Morocco, Paris, and Cergy + photo taking to enrich website visuals. Marketing and Strategy: Development of marketing, communication, and influencer strategies for impactful campaigns. Brand creation and launch: Active participation in the creation of new brands such as Signé L, Madbeautydeals, and Kemya.b, including website creation, art direction, and development of communication and marketing strategies. Business development: Creation of a loyalty program for Ethni Beauty Market, definition of pricing policies, and implementation of plans to increase sales.
- dopamine bakeryMarketing and Communications ManagerFebruary 2023 - July 2023 (5 months)Paris, France• Social media management (Instagram, LinkedIn, Facebook, and TikTok)• Video creation (Reels, Short TikTok videos, Interviews)• Video editing with CapCut or Premiere Pro• Photo shoots• Photo retouching with Photoshop and Peachy• B2B and Influencer partnerships• Brand/influencer and brand/company relationship management• Google My Business management• Delivery platform management (UberEats, Deliveroo, Epicery)• Market watch• SEO (ranked for "cookies paris 16" | "brownies paris 16")• Blog creation and article writing.
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Education
- MS2 Art Direction and Digital DesignDigital College2024Ms2 Direction artistique et design digital
- Master 1 Digital Strategy, Digital StrategiesDigital College2023Master 1 Stratégie digitale, Stratégies digitales