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Laure D.LD

Laure D.

Project Director | Event & Communication

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laure

Former LVMH and event agencies

Fifteen years of experience in the luxury industries (Wines & Spirits, Jewelry, Perfumes, Design, and Fashion).

A 360° approach, encompassing events, brand content, and brand experience.

My role: to bring together and unite talents to bring multidisciplinary projects to life, designed to be tailor-made and impactful.

My ambition: to create beauty, emotion, and memorable experiences, to build strong and lasting brands.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)

Experience

  • Freelance
    Project Director
    LUXURY GOODS
    January 2025 - Today (1 year and 5 months)
    Paris, France
    A 360° approach, encompassing events, brand content, and brand experience.
    - Expertise: Tenders, client support, project management, production monitoring, logistics & hospitality
    - Formats: parties, dinners, influencer trips, product launches, brand content (internal & corporate), guidelines...
    - Clients: luxury and ultra-luxury


    KNOW-HOW

    Client relationship management and support:
    Consulting and operational support throughout the project (tender management, brief taking, participation in the design and writing of recommendations, as well as their oral defense, loyalty).

    Project Management:
    Budget development and monitoring, cost optimization, and margin objective tracking. Team and supplier management, negotiation, and coordination of different stakeholders.

    Production:
    Selection, management, and negotiation with suppliers. Supervision of production teams (scenography, technical, artistic...) and control of installation compliance to ensure optimal event execution.

    Hospitality and Logistics:
    Coordination and supplier management: venue search and scouting, food & beverage, hostesses, guest transfers and reception.

    Brand Content and Guidelines:
    Supervision and coordination of brand content: supplier selection, photo and video shoot coordination, content or guideline production.

    CSR and Quality Commitment:
    Implementation of client CSR commitments to ensure responsible and sustainable events.

    Management and Knowledge Transfer:
    Team building and supervision, coordination during operations, and transfer of skills and know-how.
    Event Management Project Management Event Production Hospitality Team Management
  • Golden Mama
    Event Operations Director
    LUXURY GOODS
    October 2023 - December 2024 (1 year and 3 months)
    Paris, France
    Craft immersive experiences that get people talking
    • Budget tracking: from 500K€ to 5M€ / Events all around the world (exhibitions, pop-up, parties, dinners, product launches...)
    • Management: 2 project managers, 1 production manager & a team of freelances (production, technical, logistic…)


    Responsibilities:
    • Manage preparatory, operational and reporting tasks throughout the project lifecycle
    • Coordinate, supervise, and lead project and production teams, to ensure flawless follow-up and deliverables
    • Selection and supervision of internal and external teams required for the successful execution of projects and productions
    • Ensure daily and high-quality follow-up with key clients to build loyalty
    • Guarantee target margins for each project and defending the agency's financial interests during client and supplier negotiations
    • Ensure the expected level of execution and precision on projects by top management and creative teams

    Clients: Dior, Guerlain, Diptyque, Lacoste, Maison de Luxe et Maroquinerie, Manufacture Horlogère Suisse de Luxe…
  • agence black lemon
    Event Project Director
    LUXURY GOODS
    February 2022 - October 2023 (1 year and 8 months)
    Paris, France
    Bring stories to life by creating stunning events
    • Budget tracking: from 100 to 1M€ / Events all around the world (parties, dinners, influencer trips, product launches...)
    • Management: 2 Project Managers

    Responsibilities:
    • Handle brief and support creative teams for client recommendations
    • Drive and follow operational production: budget creation and monitoring, venue research, partners and suppliers negotiations, planning management...
    • Manage client relation before, during and after the event
    • Process, management and production tools creation: production sheet, roadbook, retroplanning etc
    • Manage the all organisation and teams on D-day: logistic, technical, security, guests...
    • Draft post-production reports, control marginsand invoices

    Clients: Moët & Chandon, Givenchy, Hennessy, Campari, Diptyque…

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Education

  • BTS Commercial Unit Management
    Lycée Montalembert Courbevoie
    2010
    Marketing et Communication
  • Master Degree
    ISC Paris, Business School
    2013
    Marketing and Management of Luxury Industries

Skill set

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