About Laure
French
Native or bilingual
English
Native or bilingual
Experience
- FreelanceProject DirectorLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceA 360° approach, encompassing events, brand content, and brand experience.- Expertise: Tenders, client support, project management, production monitoring, logistics & hospitality- Formats: parties, dinners, influencer trips, product launches, brand content (internal & corporate), guidelines...- Clients: luxury and ultra-luxuryKNOW-HOWClient relationship management and support:Consulting and operational support throughout the project (tender management, brief taking, participation in the design and writing of recommendations, as well as their oral defense, loyalty).Project Management:Budget development and monitoring, cost optimization, and margin objective tracking. Team and supplier management, negotiation, and coordination of different stakeholders.Production:Selection, management, and negotiation with suppliers. Supervision of production teams (scenography, technical, artistic...) and control of installation compliance to ensure optimal event execution.Hospitality and Logistics:Coordination and supplier management: venue search and scouting, food & beverage, hostesses, guest transfers and reception.Brand Content and Guidelines:Supervision and coordination of brand content: supplier selection, photo and video shoot coordination, content or guideline production.CSR and Quality Commitment:Implementation of client CSR commitments to ensure responsible and sustainable events.Management and Knowledge Transfer:Team building and supervision, coordination during operations, and transfer of skills and know-how.
- Golden MamaEvent Operations DirectorLUXURY GOODSOctober 2023 - December 2024 (1 year and 3 months)Paris, FranceCraft immersive experiences that get people talking
- Budget tracking: from 500K€ to 5M€ / Events all around the world (exhibitions, pop-up, parties, dinners, product launches...)
- Management: 2 project managers, 1 production manager & a team of freelances (production, technical, logistic…)
Responsibilities:- Manage preparatory, operational and reporting tasks throughout the project lifecycle
- Coordinate, supervise, and lead project and production teams, to ensure flawless follow-up and deliverables
- Selection and supervision of internal and external teams required for the successful execution of projects and productions
- Ensure daily and high-quality follow-up with key clients to build loyalty
- Guarantee target margins for each project and defending the agency's financial interests during client and supplier negotiations
- Ensure the expected level of execution and precision on projects by top management and creative teams
Clients: Dior, Guerlain, Diptyque, Lacoste, Maison de Luxe et Maroquinerie, Manufacture Horlogère Suisse de Luxe… - agence black lemonEvent Project DirectorLUXURY GOODSFebruary 2022 - October 2023 (1 year and 8 months)Paris, FranceBring stories to life by creating stunning events
- Budget tracking: from 100 to 1M€ / Events all around the world (parties, dinners, influencer trips, product launches...)
- Management: 2 Project Managers
Responsibilities:- Handle brief and support creative teams for client recommendations
- Drive and follow operational production: budget creation and monitoring, venue research, partners and suppliers negotiations, planning management...
- Manage client relation before, during and after the event
- Process, management and production tools creation: production sheet, roadbook, retroplanning etc
- Manage the all organisation and teams on D-day: logistic, technical, security, guests...
- Draft post-production reports, control marginsand invoices
Clients: Moët & Chandon, Givenchy, Hennessy, Campari, Diptyque…
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Education
- BTS Commercial Unit ManagementLycée Montalembert Courbevoie2010Marketing et Communication
- Master DegreeISC Paris, Business School2013Marketing and Management of Luxury Industries