Laure De Saint Pierre

360° Marketing & Communication Consultant, I support your growth from strategic vision to field action.

I define your marketing positioning, manage your communication campaigns, and ensure the operational deployment of your events (trade shows, client evenings).

A tailor-made support based on your needs, whether occasional or long-term, to transform your ideas into concrete successes.

Creation of the Marketing & Communication departmentand implementation of the strategy, budget, and resulting action plan for 3 geographical zones (Europe, Asia, America).

-Content:Definition of the editorial line in line with major objectives. Creation of market and product content (articles, white papers, infographics, webinars...) and distribution through appropriate channels (press relations, partnerships, LinkedIn).

-Digital:Website management (structure, updates), consultation monitoring (Google Analytics, Hubspot), and implementation of Inbound campaigns. LinkedIn account management (+3000 followers/year).

-Events:Management of external events with the organization of trade shows (5/year) and webinars (9/year). Management of internal events with the implementation of climate workshops, the annual company seminar, (...).

-Communication Tools:creation of sales support tools such as brochures, product sheets, videos, email templates (....).

-Team Management:4 people and management of freelancers.

-Operations Monitoring:KPI, OKR analysis. Google Analytics / Hubspot

Creation of the Marketing & Communication Department

Implementation of the Marketing & Communication Strategy:

Action Plan,market and competitor analysis, Go-To-Market Strategy, OKR, performance indicators

Digital Marketing:100% inbound strategy, content creation, implementation of the acquisition funnel, and scoring (Hubspot)

Performance Monitoring:OKR, KPIs, implementation of analytical tools

Management:4 people