Freelancer profile translated to English.
Back to original languageAbout Laure
Senior digital strategy consultant with 13 years of experience, I support companies in defining and implementing their marketing plan, particularly internationally.
I have had the opportunity to lead and coordinate numerous large-scale projects for major groups such as L'Oréal Luxe and PUIG, as well as for smaller structures like the communication agency Innocean WW France.
My expertise focuses particularly on international brand content and e-commerce strategies, including the implementation of acquisition systems (via media).
In parallel, my passion for scenography and event design led me to create a company that for 7 years supported B2C and B2B companies in creating unique and immersive experiences.
My latest clients: Armani beauty (L'Oréal Luxe), Lancôme (L'Oréal Luxe), Yves Saint Laurent Beauté (L'Oréal Luxe) & Nina Ricci (PUIG).
Skills: Strategy, Project Management, E-commerce, Brand Content, Social Media, Influence
Open to fixed-term or permanent contract opportunities in Nantes or remote.I
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 10km), Paris (up to 10km)
Experience
- L'OréalNGLORA Enablement Product Owner - O+O IT GLOBALMarch 2025 - Today (1 year and 3 months)- Coordinate the run of the websites for all NGL brands: features activation, change requests, support and maintenance- Be the main point of contact for L'Oréal Luxe brands having a D2C website (9 international brands)
- L'OréalInternational D2C Project Manager - Giorgio Armani DMIFASHION AND COSMETICSFebruary 2022 - January 2025 (2 years and 11 months)Levallois-Perret, FranceD2C Experiences & e-commerce website
- Implementation of new e-commerce features + beauty tech services developed by L’Oréal on the main Armani beauty website
- Website merchandising in close collaboration with the dedicated agency (beauty tech + commercial promotions): brief, monitoring, UAT
- Technical referent for 12 countries: assistance in feature rollout + daily support
- Bug fixing + UAT in close collaboration with the dedicated technical provider
- Implementation of internal processes (D2C): brainstorming, writing, application
- Creation of internal Digital guidelines: writing in collaboration with e-retail/agencies, presentation to marketing teams and application
- L'Oréal SA - L'Oréal FranceSenior Digital Project Manager - Yves Saint Laurent Beauté France and Lancôme FranceFASHION AND COSMETICSMarch 2021 - June 2021 (3 months)Levallois-Perret, FranceSupport for e-commerce website updates according to key periods and implementation of exclusive services (e-consultation, e-sampling)// Global project management: ensure project implementation in compliance with internal processes, establish schedules, write briefs for agencies, carry out production monitoring, negotiate provider quotes, ensure quality of product assets //ECOMMERCE WEBSITE- Update pages/banners according to key periods- Content production in line with key periods: writing briefs, negotiating quotes, production monitoring, UAT- Testing functionalities and improvements/recommendations- Production monitoring + UATEXCLUSIVE SERVICE- Support for the provider: ensure strategy monitoring, setup, reporting- Development of media strategy
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Education
- Expert in digital communicationHETIC2010
- Web MarketingProfessional Bachelor's Degree in Web Marketing - MATIC2008