Freelancer profile translated to English.
Back to original languageAbout Laure
Hello, I'm Laure, a product photographer, but not only! I want to be your partner and support you in setting up your visual communication.
I create aesthetic, coherent product visuals adapted to real-world uses: social media (Instagram), e-commerce (Amazon), promotional campaigns, newsletters, ads.
My experience in social media guarantees content optimized for distribution, formats, and marketing objectives.
✔️ Global vision of image + communication
✔️ Sustainable, adaptable & platform-appropriate content
✔️ Fluid, organized, and reliable collaboration
✦ SERVICES
Product Photography
Packshots, creative photos, textures, product lifestyle, premium content for social media & website.
Product Video
Short videos, product presentation, stop-motion, optimized formats for Instagram / TikTok / Pinterest / LinkedIn.
Artistic Direction
Mood board, minimalist set design, choice of colors & materials, consistent brand visuals.
Social Media Content
Multi-format adaptations, distribution advice, platform-appropriate content.
✦ WHO AM I?
Product photographer for 10 years, I combine minimalist aesthetics, technical precision, and communication vision to create strong and coherent images.
I create clean and bright images, where the product stands out without artifice.
📍 Based in the Paris region — collaborations throughout France.
💬 Want to create strong and coherent images for your brand. Let's talk.
My Instagram: @laurecastel.studiophoto
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📸 Product Photographer | Packshot | Photo & Video | Minimalist Art Direction
🤝 +20 clients supported (Sayhar Parfums, Blancrème, Miss Den, Maison Berger, Éditions Pocket, Toga…)
✨ Rated 5/5 on all my assignments
🏅 Super Malter Level 3
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Du Verre au VinSocial Media ManagerRETAIL (SMALL BUSINESS)December 2025 - Today (6 months)Paris, FranceCommunity Manager & Social Media – Brand Launch | Du Verre au Vin**Mission**: Overseeing social media for the Du Verre au Vin store, specializing in ZALTO glasses, highlighting expertise, design, and craftsmanship.
- Definition and implementation of thesocial media strategyon Instagram and Facebook.
- Creation of **visual and written content**: posts, stories, and Reels aligned with the brand's premium identity.
- Management of theeditorial lineand **publication calendar**, ensuring graphic consistency and an engaging tone.
- Organization of **influencer partnerships**, including contests and regular collaborations to increase brand awareness.
- META Ads Sponsorship
- Rose NolvvennSocial Media ManagerFASHION AND COSMETICSJune 2025 - December 2025 (6 months)Paris, FranceCommunity Manager & Social Media – Brand Launch | Rose Nolvvenn•Global support for the digital launchof a premium skincare brand for sensitive skin• Development of theInstagram strategy(objectives, targets, editorial pillars)• Creation of the pre-launch and launcheditorial calendar• Writing Instagram content (posts, carousels, Reels, stories)• **Implementing brand storytelling**: values, expertise, education, emotion•CoordinatingUGC content and liaising with service providers• Harmonizing brand tone and image across all communications• Continuous adjustments to support awareness, engagement, and conversion
- Sayhar ParfumsProduct PhotographerLUXURY GOODSFebruary 2025 - February 2025 (1 month)Photo creation for SAYHAR PARFUMSSkills:- Styling / Creativity- Shooting / Post-production
Reviews
Recommendations
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Education
- Communication ManagerReconversionReconvertie passionnée et autodidacte !Après 8 ans à travailler dans le domaine de la recherche, j'ai décidé d'effectuer un virage à 180° en me reconvertissant dans le monde du web et du digital.
- Fundamentals of Professional PhotographyÉcole des Gobelins2012Les fondamentaux de la photographie professionnelle