Laure Cassan

The problem isn’t your offer. It’s how you go about finding your clients.

Visibility doesn’t pay the bills. Client acquisition does.

What I can bring you:

You are a leader, sales director, or marketing director.

Your offer is solid, but acquiring new clients lacks consistency, structure, or measurable results.

👉 I step in to transform your sales and marketing actions into concrete business opportunities: qualified leads, productive meetings, activated pipeline.

I support you on strategy and operations, with a pragmatic approach focused on ROI, conversion, and revenue.

My role: clarify your positioning, structure your B2B acquisition approach, and activate the right levers (digital prospecting, social selling, content, CRM).

What sets me apart:

A dual marketing & business development expertise: I speak sales objectives, not just campaigns.

Real experience in sales and marketing management, in SMEs and demanding environments.

An ability to structure, prioritize, and move forward teams that are often already highly solicited.

An operational approach: what is conceived is implemented.

Types of projects & deliverables

B2B client acquisition strategy

Qualified lead generation and appointment setting

Structuring prospecting approaches (targets, messages, sequences)

Offer positioning and sales pitches

Social selling & LinkedIn prospecting

CRM implementation or optimization and conversion funnels

Coaching for leaders and sales teams

🎯 Objective: close more, with a clear, measurable, and sustainable approach.