Freelancer profile translated to English.
Back to original languageAbout Laure
Hello, I'm Laure, a B2B Sales & Go-to-Market consultant.
I support startups, scale-ups, and B2B service companies in their growth challenges: commercial strategy, go-to-market, business development, prospecting, sales structuring, account management, social selling, pricing, and sales training.
My approach is both strategic and operational. I can intervene to analyze the current situation, clarify your ICP, structure your acquisition, create a sales playbook, improve your prospecting messages, support your teams, or contribute directly to business development.
Examples of missions:
- Sales audit and action plan
- ICP / persona definition
- Go-to-Market strategy
- Prospecting
- Business development support
- Account management and customer expansion strategy
- Outbound structuring
- Creation or redesign of sales playbooks
- Improvement of email / LinkedIn sequences
- Sales coaching
- Consultative selling training
- Social selling support
I work in French and English, remotely or in a hybrid model depending on the projects.
My goal: to help you build more structured, more visible, and more effective commercial growth, without losing the human approach essential for quality B2B sales.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Russian
Basic
Can work on-site
Paris (up to 50km)
Experience
- TestingTimeCountry Manager France / Belgium / French-speaking SwitzerlandDIGITAL AND ITAugust 2024 - December 2025 (1 year and 4 months)Zurich, SwitzerlandManagement and commercial development of French-speaking markets for a B2B solution in the UX research / user testing recruitment universe.Main responsibilities:- Development of the French market and opening of the Belgian market- Prospecting, qualification, closing, and account management- Management of mid-market and enterprise accounts- Collaboration with marketing, CSM, and management teams- Contribution to the marketing strategy of assigned markets- Definition and adjustment of offers / pricing- Development of inbound via social selling and LinkedIn- Upselling and cross-selling on existing accounts- Monitoring of commercial KPIs, pipeline, and performance.Results:- Quarterly objectives exceeded (120%+)- Growth of French-speaking markets (French market: +42% in one year)- Development of enterprise & ICP accounts- Significant increase in LinkedIn visibility- Contribution to the commercial structuring of French-speaking markets.
- YouLoveWordsKey Account ExecutiveJune 2023 - August 2024 (1 year and 2 months)Paris, FranceCommercial development and account management for a B2B content marketing agency, with a strong focus on consulting, content strategy, and selling high-value services.Main responsibilities:- Development of new ICP accounts- Management of complex B2B sales cycles- Participation in public and private tenders- Building a Sales Playbook- Structuring the outbound approach- Development of international accounts- Coordination with production, marketing, and management teams- Supporting enterprise clients on content, brand, and acquisition challenges.Results:- Acquisition of new enterprise accounts- Creation of a sales playbook used by the team- Development of accounts in France and internationally- Ability to sell high-value B2B consulting and services.
- Fine Wine WorldCOO / Business DevelopmentWINE AND SPIRITSFebruary 2022 - December 2022 (10 months)Paris, FranceMission to structure and relaunch commercial activities for an imported wine business in France.Main responsibilities:- Redefinition of the commercial target- Clarification of ICP / personas- Contribution to rebranding- Building prospect lists- Following up with suppliers and partners- Participation in professional events- Reflection on logistics, distribution, and commercial development.
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Education
- Bachelor's degree, Responsable marketing et commercial spécialisé en acquisition numériqueRocket School2024
- Master's degree, International Business DevelopmentUniversité de Caen Normandie2018Master's degree, International Business Development