Freelancer profile translated to English.
Back to original languageAbout Lauréanne
Social Media & Brand Activation Strategist with 5 years of experience with premium brands: Samsung France, L'Oréal Group, Dassault Systèmes.
I support brands in building high-performing and culturally relevant social media strategies: organic content, paid campaigns, product launches, influencer activations, and 360° activation programs.
My approach: combining brand creativity and data: KPI monitoring, performance dashboards, social listening, with a Data Product Management certification (2025) to go beyond intuition.
Bilingual FR/EN (L'Oréal Group professional environment 100% in English). International experience in global EMEA markets and a strong sensitivity to emerging markets.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SAMSUNG ELECTRONICS FRANCESocial Media Manager — Mobile Experience & PerformanceTECHJanuary 2026 - Today (5 months)Saint-Ouen, FranceStrategy & Brand Activation-> Managed Samsung France's organic and paid social media strategy across 5 platforms (Instagram, Facebook, TikTok, YouTube, X) — adapting global assets into culturally relevant content for the French market.-> Strategic lead for Samsung Unpacked launches in France: coordinating with global teams, localizing content, multi-platform amplification, and ensuring brand consistency across all initiatives.-> Managed major activation campaigns beyond Unpacked: strategic partnerships with Tinder × Samsung, BTS, and the Milan Cortina 2026 Winter Olympics — conceptualizing the social media plan, creative adaptation, and stakeholder coordination.Performance & Data-> Managed a media budget of €300K+, coordinating with multiple partner agencies (creative, social, paid).-> Objective of 1.3% community growth set for 2026 — monitoring KPIs, analyzing performance, and continuously optimizing content and campaigns.-> YouTube campaigns generating up to 1 million views — tracking reach and engagement metrics to inform editorial decisions.-> Data-first approach: performance dashboards, social listening, and GEO monitoring to anticipate trends and refine content strategy.Notable Client Cases🎯Samsung Unpacked France— Lead on the social media strategy for key product launches: local adaptation of global assets, agency coordination, and multi-platform amplification.🎯Tinder × Samsung / BTS / Milan Cortina 2026 Olympics— Managed strategic partnership campaigns on social media: conceptualizing the plan, creative briefing, coordination, and performance tracking.
- L'OREALINTERNATIONAL MARKETING PROJECT MANAGERLUXURY GOODSMarch 2025 - March 2026 (1 year)Levallois-Perret, France
International Marketing Project Manager — Packaging & Product Launch
Shu Uemura Art of Hair · DPP (Professional Products Division)Position 100% in English, coordinating with Japan-based labs, EMEA partners & global agenciesSocial Media & Influence- Managed the Shu Uemura Art of Hair Instagram account: growth from 94K to 102K followers (+8.5% in 6 months) through an optimized organic and paid editorial strategy and a content calendar aligned with product launches.- End-to-end influencer activations: sourcing, vetting, coordination, KPI tracking, and budget management, aligned with brand visibility and engagement objectives.- Developed press kits and communication materials for PR initiatives and international media coverage.Art Direction & Production- Art directed photo shoots in collaboration with photographers and creative agencies, produced visual assets for social media and e-commerce, while respecting brand identity.- Supervised the global creative workflow: briefing, vendor coordination, deliverable validation, multi-channel distribution.Packaging & Product Development- Oversaw high-end packaging development: validated color proofs (CSAR/Cromalin), created labels, produced mock-ups for products and GWPs (Gift With Purchase).- End-to-end product development in direct collaboration with R&D teams and Japan-based labs: concept definition, formula validation, packaging prototype tracking while respecting timelines and brand standards.- Coordinated training programs and launch events around packaging and new collections, aligned with brand strategy.E-commerce & Support- E-commerce support: content management, product page optimization, and customer service on the brand's platforms. - L'OREAL SAMarketing & Design Project Manager — Internal Graphic StudioFASHION AND COSMETICSMarch 2024 - September 2024 (7 months)Levallois-Perret, FranceVichy · L'Oréal Professionnel · NYX · SkinCeuticals · Garnier · Matrix · BiolageCreative Project Management-> Simultaneously managed over a hundred marketing and digital projects for 7 brands in the Group (Vichy, L'Oréal Professionnel, NYX, SkinCeuticals, Garnier, Matrix, Biolage), coordinating briefs, tracking productions, and validating deliverables.-> Produced multi-channel visual content (print, digital, TV, out-of-home) in strict alignment with brand strategies and the graphic guidelines of each brand.-> Collaborated closely with internal designers and creative teams to ensure a consistent, brand-safe visual identity compliant with DMI (International Marketing Department) guidelines across all media.Notable Client Case🎯 Creative adaptation for the launch of Garnier Vitamin C cream, full wrap of the Opéra metro station (Paris): adapting assets in compliance with DMI guidelines, tailoring to OOH formats, and coordinating with production teams for field deployment.
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Education
- Master Digital MarketingIESEG2021
- Professional Bachelor's Degree in E-commerce and Digital MarketingPARIS DESCARTES2019