Freelancer profile translated to English.
Back to original languageAbout Laure
Freelance Art Director (including 6 years in Quebec) has allowed me to develop creativity and curiosity for local and international trends. My professional experiences with both agencies and small businesses/startups have enabled me to develop adaptability.
I create your brand's graphic identity, from conception to web realization.
My areas of expertise are as follows:
- Visual Identity (logo creation, graphic charter, brand identity)
- Advertising (posters, press ads, brand content, social media content, etc.)
- Publishing (sales brochures, press kits and releases, etc.)
- UX (personas, Story Maps, Wireframes, Mockups, Mobile first)
- Webdesign (mobile app design, website design, mailing, newsletters, etc.)
Creative and rigorous, I remain at your disposal for any information and/or quote requests.
See you soon
French
Native or bilingual
English
Conversational
Can work on-site
Nantes (up to 20km)
Experience
- Casino BarrièreUX UI DesignerENTERTAINMENT AND LEISUREJune 2022 - Today (4 years)Paris, FranceIntervention within Casinos Barrière for various missions:- Redesign of the user journey and interface of the Czam software for customer reception management at the Casino (ID checks, restricted lists, etc.)- Creation of an internal web application for gaming rooms to meet customer expectations (player card registration, customer profiles, cold information consultations, etc.)- UI Design of machine screens- Casino Barrière Homepage: UX, user workshops & interviews, wireframes, UI Design- Internal creation of a customer profile for Casino Barrière hotels. UX, user workshops & interviews, Wireframes, UI Design🔸 Interviews with various entities within Casinos Barrières (CRM, retail, manager, sales director...)🔸Collaborateclosely with our Product Managers, POs, Product Designers, and the entire Dev team
- SodexoUX UI DesignerAGRICULTUREMay 2022 - December 2022 (8 months)Vallet, FranceIntervention within the "Data Factory" department, which combines UX, Design, and Data to improve customer conversion.I carried out 2 types of interventions within the "DF": digital interface design in agile projects and iterative conversion optimization based on data.🔸 Participate inevangelizing design processes/methodswithin the Data and Product teams.🔸 Respond to briefs/guidelines from the team while being free tochallengethem constructively.🔸Feed and maintain the Digital Factory's design systemIntervention within the "Le Food Spot" project, which combines UI, design, and identity creation.🔸 Creation of identity, graphic charter🔸 UI Design of the application and website.
- auto-entrepreneurArt DirectorARTS AND CRAFTSDecember 2018 - Today (7 years and 6 months)Nantes, FranceLogo creation, graphic charter, UX design for website and mobile (Sketch, Figma), catalog creation...
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Education
- WebDesigner Level 3 LicenseÉcole Multimédia, Paris2013Apprentissage language HTML, CSS, after effect, contrainte du web. Formation au design web, UX jusqu'à l'intégration.
- Master's degree specializing in advertisingÉcole de communication visuelle Intuit Lab, Paris2012École de Print Formation au poste de Directeur Artistique print, édition, publicité, identité visuelle, peinture, typographie...