Freelancer profile translated to English.

Description

A graduate of EDHEC Business School in Marketing & Communication Strategy, as well as an MSc in International Business from Skema Business School, I have developed numerous skills and a very versatile profile.

I had the opportunity to work at:

- Benefit Cosmetic (LVMH group) as a Travel Retail Assistant - in Sydney

- Louis Vuitton as an Assistant Women's Product Merchandiser - in Paris

- Dior Perfume as a Trade Marketing & Merchandising Assistant - in Brussels

Languages

French
Native or bilingual
English
Fluent
Portuguese
Fluent

Workplace preferences

Remote only

Primarily works remotely

Tempo Music
Event Manager
PRESS AND MEDIA
September 2021 - January 2022 (4 months)
Belo Horizonte, State of Minas Gerais, Brazil
Communication Strategy Community Management Event Planning Event Management Project Management Post-Production
Parfums Christian Dior
Trade Marketing & Merchandising Assistant
FASHION AND COSMETICS
July 2020 - January 2021 (6 months)
Brussels, Belgium
Participate in the retailer-specific rollout of the Trade Marketing plan:
- Centralization and support for the 360° approach specific to each Trade animation
- Management and monitoring of the key drivers for each action
- Support in the conceptualization of in-store POS
- Competitor monitoring Support in the implementation of the tailored animation plan
- Top doors and Backstage studios approach (invitation, staging, unique customer experience...)
- Dior Days (menu, services...)
- Propose initiatives to create in-store events in line with central recommendations Relay field Merchandiser to respond to operational requests from the field,
Trade Marketing Merchandising E-Merchandising Communication Strategy Web Marketing Strategy Project Management
LOUIS VUITTON
Women's Merchandising Assistant
LUXURY GOODS
December 2019 - June 2020 (6 months)
Île-de-France, France
Within the EMEA Merchandising Department, supporting France Merchandisers in the commercial animation of the following universes: Ready-to-Wear, Leather Goods, Accessories, and Women's Shoes Missions:
- Daily transmission of information flow: newsletter, weekly
- Daily store support
- Analyses: weekly sales reporting, purchasing preparation
- Product feedback: new launch
- Collection feedback
- Competitor monitoring Interactions:
- Daily with Louis Vuitton France management and sales advisors
- Frequent with teams:
o CRM and Clienteling for preparing in-store customer animations
o Visual Merchandising France to address commercial challenges by universe
o Training: co-leading Collection training sessions in stores
o EMEA Merchandising for each product category,
CRM Public Relations Customer Relations Customer Relationship Management (CRM) Merchandising Web Marketing

Check out Laure-Aline's experience

Be the first to recommend Laure-Aline

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master 2 (M2) - MSc International Business
SKEMA Business School
2022
Master 2 (M2) - Msc International Business
Bachelor of Business & Bachelor of Arts
EDHEC Business School
2020
Stratégie Marketing & Communication

Check out Laure-Aline's education

Laure-Aline Detourbe

Marketing & Communication Strategy

About Laure-Aline

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set (31)

Categories