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Laura Zeter SomaLZ

Laura Zeter Soma

Graphic Designer / Art Director / Photographer

€355/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

I transform ideas into unique and impactful designs. With a master's degree in art direction and solid experience in photography, I create print and digital materials, from branding to visuals for social media and websites.

Proficient in the Adobe suite (Illustrator, Photoshop, InDesign), I listen to your needs to create visuals that tell a story and support your communication strategy. Autonomous, creative, and rigorous, I adapt to each project to offer effective and memorable visual solutions.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • André
    Graphic Designer - Photographer
    January 2024 - October 2024 (9 months)
    Paris, France

    - Design of graphic materials for communication and marketing.
    - Development of merchandising for stores.
    - Creation of packaging and printed materials.
    - Management of social media content.
    - Organization and execution of photo shoots.
    - Editing and adaptation for different media.
    - Window graphics for stores.
    - Assistance in creating the future brand guidelines and identity for André.
  • Moparestaurant
    Art Director
    December 2022 - January 2024 (1 year and 1 month)
    Paris, France
    -Management of the company's creative process. -Design and implementation of Mopa's graphic charter and visual identity. -Creation of menus for various restaurants. -Opening of a stand at the Saint-Ouen market through my organization of crowdfunding -Design of a logo for a dark kitchen called "MIXTE". -Creation of business cards for restaurants. -Realization of photo and video shoots for various menu dishes as well as for employees. -Continuous feeding of social media with attractive and engaging visual content. -Creation of detailed recipe cards for chefs and servers. -Management of customer feedback and updating Mopa's profiles on Google My Business. -Management of profiles and content on delivery platforms such as Deliveroo and Uber Eats. Increase of the online community from 5100 to 8121 followers. Attracted 3021 new followers in a few months thanks to an effective visual communication strategy. Opening of a new restaurant with crowdfunding
  • Avocateria
    Artistic Director Assistant
    October 2022 - December 2022 (2 months)
    Paris, France

    - Creation of new menus for different restaurants and concepts (restaurant, fast food)
    - Organization of an event for a Christmas market in the restaurant
    - Photo shoots of dishes from different menus

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Education

  • Master Art Director, Graphic Design
    CIFACOM
    2024
    Master directeur artistique , Design graphique
  • Bachelor's Degree in Art Direction, Graphic Design
    L'École Multimédia
    2022
    Bac+3 Directeur Artistique , Design graphique

Certifications

Skill set

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