About Laura
With 12+ years of international experience in ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป, ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป, and 5+ years in ๐ฐ๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด, I work with leaders to solve complex challenges, pioneering successful ways of working, products, services, and startups that ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ฟ๐ฒ๐ฎ๐น, ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐๐ณ๐๐น ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ.
Throughout my career, I have collaborated with private and public organisations to:
โข ๐ฐ Ignite new revenue streams by designing cutting-edge products and services (Enel, Lenovo)
โข ๐ Supercharge internal efficiency and elevate customer satisfaction by redesigning end-to-end user experiences and processes (Zurich Insurance, Italgas, Enel, Allianz)
โข ๐ Increase user engagement by conceptualising vibrant branded events and immersive experiential spaces (Lenovo, Gucci, Fendi)
โข โฉ Accelerate product launch by coaching teams to adopt agile methodologies (Poste Italiane)
โข ๐ฏ Reach their strategic objectives by establishing human-centric customer experience management capabilities (Sogei, INPS)
โข ๐ง Cultivate customer-first cultures by empowering teams to adopt collaborative, cross-functional methods and in-depth UX research practices (Lenovo, Poste Italiane, Italgas, Adidas Runtastic)
โข ๐ Boost customer retention by 80% with thoughtful, impactful product updates (Adidas Runtastic)
โข ๐ช Train 100+ professionals to apply design thinking, UX strategy, agile methodologies and entrepreneurial mindset in their work/life (Talent Garden Innovation School, Adecco, Centro Consorzi)
In 2023 I founded ๐๐ฅ๐๐ฆ.๐๐ข, THE life & business design lab on the Dolomites. We combine strategy and intuition, mind and body intelligence for well-being and well-doing.
๐ As part of the Sketchin team, we celebrated winning 2 DRIVENxDESIGN awards in 2022 and an iF Design Award in 2023.
Passionate about mindful growth and mountains โฐ๏ธ
I love co-creation, challenging the status quo and ramen. What do you love?
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Bolzano (up to 50km), Milan (up to 50km), Rome (up to 50km), Treviso (up to 50km)
Experience
- Laura Zambelli Sessona (Independent consultant)Service, Strategic & Business design lead - innovation coach - lecturerCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 7 months)I work with leaders to achieve strategic goals by innovating/renovating products/services, processes, ways of working, business models.I do this by combining a human-centred approach with strategic design methodologies and strong business reasoning.My working style is highly co-creative and inclusive to all stakeholders involved in the ecosystem. This includes facilitating safe spaces where everyone feels included and guiding decision making processes.Trusted by:
- Sketchin / Bip Red
- WithCompany
- Zurich Insurance
- HP
- INPS (Italian Social Security Institute)
- T2i
- Centro Consorzi
- Fondazione DMO Dolomiti
- CRES.COFounder & Life/Business coachHEALTH AND WELLNESSJanuary 2023 - Today (3 years and 7 months)Belluno, ItalyCRES.CO is THE Life & Business lab on the Dolomites, Italy.We guide individuals and teams through their moments of Change, combining strategic design practices with ancient walking methodologies in Nature.Mind, Body, Business & Territory Regeneration.
- 1:1 Coaching
- Transition journeys
- Team Offsites
- Retreats & bootcamps
Trusted by:- Wellness Foundation by Technogym
- Fem Factor Dolomiti Community
- Centro Consorzi
- Fondazione DMO Dolomiti Bellunesi
- adidasPrincipal UX Researcher /// adidas digital - sports appsSPORTSApril 2022 - December 2022 (8 months)Linz, AustriaAs the second (out of 2) Principal UX Researcher within the team, I ensured the adidas Running & adidas Training apps evolve according to people*'s real needs and expectations.This included planning, leading and executing a variety of research activities, from discovery studies to usability tests, often in collaboration with external parties.Also, I enabled different teams (from management to specific squads) to implement UX insights into their work and empowered them to take their best decisions. Often this required to apply some service design best practices to foster collaborations within the different company tribes and squads.I also took care of establishing/nurturing collaborations with key stakeholders and teams.Finally, together with my colleague, I supported 2 junior team members' growth- which I loved doing.People*= everyone who uses the apps and interacts with the brand ecosystem
Recommendations
Be the first to recommend Laura
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Business designd.MBA2023Increased business acumen & confidence to be applied in the design & innovation field: - business strategy - business modeling - business prototyping - business objectives and outcomes
- Master of ScienceDelft University of Technology2015Master of Science (MSc), Strategic Product Design Deep knowledge about customer research & co-creation techniques, design thinking, design strategy, business modelling, branding, portfolio management, service (system) design. Graduation project: development of a strategic tool to strengthen the existing collaborations between the design research agency STBY and their clients, exceeding their current co-creation of value.
Certifications
- Generative Artificial Intelligence for CreativesFutura AI Academy2024
- Business designd.MBA2023