Freelancer profile translated to English.
Back to original languageAbout Laura
Web Designer & Webflow Expert | Website Creation & Redesign | UX/UI Design & SEO
Transform your ideas into an exceptional website. As a freelance Web Designer and Webflow expert, I bring my 10 years of experience on digital projects (Chanel, Dior, TF1, Orange) to your growth.
From UX/UI strategy to the design of eco-friendly and high-performing websites, I offer you a complete service to turn your visitors into customers.
🟢 STRATEGY & UX/UI DESIGN
→ Strategic Framework:
Objectives, audience, and user journey
→ UX/UI Design on Figma:
Conversion-oriented mockups and brand image
→ Custom, responsive, and accessible interface design
🟢WEBFLOW DEVELOPER
→ Custom Webflow Development:
Structured CMS and easy admin
→ Creation of B2B or institutional showcase websites
→ Conversion-oriented landing page creation
→ Corporate / Start-up website creation
→ Complete website redesign
→ WordPress to Webflow migration
→ Development focused on performance (Core Web Vitals) and eco-design
🟢 SEO & PERFORMANCE OPTIMIZATION
→ On-page SEO audit and optimization for your Google visibility
→ Website speed and performance optimization
→ Configuration and monitoring of analytics tools (Google Analytics / GTM)
→ Technical assistance and post-delivery support
🟢 SUPPORT & TRAINING
→ Webflow Training:
To make you fully autonomous on your site
→ Strategic advice to clarify your positioning
→ Support and maintenance to sustain your online presence
With 10 years of experience with major groups, I understand your business challenges better than anyone.
I create fast, well-ranked websites designed to convert your prospects.
Feel free to contact me for a free initial consultation and a personalized quote!
Laura
Your digital partner for a high-performing and eco-designed website.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km)
Experience
- ULLOA LAURA
On Malt
Webflow & CMS Website, Eco-designed - Bureau for Neural ArchitectureARCHITECTURE AND URBAN PLANNINGApril 2026 - June 2026 (1 month)Paris, FranceBureau for Neural Architecture is a research firm that combines neuroscience and architecture. I designed and developed a showcase website with CMS and custom SVG animations for my client, following a rigorous eco-design approach.⚙️ My key responsibilities:- Product Strategy: Information architecture, multi-audience user journeys, digital positioning consulting- Custom Webflow Development: SVG animations, sticky scroll text swap, Client-First architecture- Advanced Webflow CMS and Finsweet List V2 filters- Implementation of eco-design principles for design and development🎯 Achievements:- Website Carbon A rating: 0.06 g CO₂/visit, cleaner than 90% of global web pages- PageSpeed Score 90+ mobile and desktop, Accessibility 94/100- Site delivered with a maintainable CMS optimized for client self-management- Webflow training and handover documentation provided to the client- SEO Optimization⚡ Challenges Overcome:- Structuring a heterogeneous and dense CMS- Simplifying scientific discourse for non-academic audiences - taBWebflow Conversion Landing Page - Ladis UV Bottle SterilizerCIVIC AND SOCIAL ORGANIZATIONSDecember 2025 - December 2025For taB and their innovative brand of Ladis UV filter bottles, I designed and developed a conversion landing page for their flagship product. The goal: boost sales, position Ladis as a premium tech brand, and communicate their strong social mission.⚙️ My key responsibilities:
- UX & UI Design: Tech-inspired design with minimalist layouts, precise typography, and showcasing the product as a technological object of desire
- Interactive 3D Visualization: Creation and integration of an interactive Spline 3D model of the bottle for an immediate "wow" effect and a premium experience upon site arrival
- Storytelling & Conversion: Strategic content architecture combining social impact, technological explanation, and conversion optimization with strategically placed CTAs.
- Advanced Scroll Animations: Dynamic and cinematic interactions that reinforce the innovative identity and maintain engagement throughout the user journey
- Performant Webflow Development: Technical optimization for fast loading times despite the 3D, fluid experience on all devices
⚡ Challenges:- Integrating an interactive 3D model without compromising loading performance and mobile experience
- Balancing emotional storytelling (social impact) with product sales focus (conversion) on a single page
- Creating a premium, tech-forward design while remaining accessible and understandable to a broad audience
- PTSD FranceUX/UI Design & Webflow Development of a Landing PageCIVIC AND SOCIAL ORGANIZATIONSOctober 2025 - November 2025 (1 month)Lyon, FranceFor PTSD France, I designed and developed a landing page for the CAPSULE program, which informs and supports children victims of trauma, while also targeting two professional audiences: healthcare professionals and partner institutions.⚙️ My key responsibilities:
- UX & UI Design: Reassuring and gentle design with pastel visual codes, original mascot to symbolize psycho-social support, engaging scroll animations
- Eco-responsible web development: Technical optimization, performant architecture, lightweight assets, page size of 406 KB and only 0.14 g of CO₂ per visit
- Multi-audience strategy: Segmented contact form based on user profile to maximize engagement and conversion
- SEO & performance: Best practices integrated from the design phase for a fast and accessible site
🎯 Achievements:- Clear and attractive landing page for two distinct audiences
- Successful balance between medical rigor and a gentle, empathetic approach
- Fluid and captivating user experience thanks to animations and interactive elements
- Website optimized for sustainability, fast loading, and accessible to all
⚡ Challenges:- Reconciling medical credibility with a sensitive and non-dramatic approach for children
- Effectively communicating with different audiences on a single page
- Optimizing environmental impact while maintaining an engaging design
Reviews
Recommendations
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Education
- Web & Mobile Application Designer DeveloperLa Capsule2025
- Master 2 Product ManagerIAE Gustave Eiffel2017Master 2 Product Manager
Certifications
- Product Builder No CodeLa Capsule2025
- UX-PM 1UXalliance2024