Freelancer profile translated to English.
Back to original languageAbout Laura
⚡ Response within 24 hours
🎯 10 years in digital product design
🚀 High-performance and eco-designed websites
Hello, I'm Laura 👋
I support startups, agencies, and SMEs from strategy to deployment: landing pages, showcase sites, redesigns, migrations from WordPress / Wix / Squarespace to Webflow. You get a high-performance, conversion-oriented, and easy-to-update website, without technical dependency.
My product experience in luxury and tech (Dior, Chanel, Stellantis, Orange, TF1) brings business rigor to every project: I understand your goals, I analyze your users, and I design websites that truly convert.
◾ MY SERVICES
✓ Faithful Figma to Webflow integration to the design
✓ Figma UX/UI Design (responsive mockups)
✓ Conversion-oriented landing pages
✓ Showcase sites and complete redesigns
✓ Migration from WordPress / Wix / Squarespace to Webflow
✓ SEO and performance optimization
✓ Webflow training for autonomy
◾ MY PROCESS
1. Strategic scoping: business objectives, audience, KPIs
2. Figma Design: conversion-oriented mockups, validated through iterations
3. Webflow Integration: Client-First, structured CMS, light animations
4. Testing and optimization: performance, accessibility, SEO
5. Launch and training: complete autonomy on your site
◾ AUTOMATICALLY INCLUDED
- Unlimited revisions until your satisfaction
- Organized project managed via Notion
- Webflow training + documentation for your autonomy
- 1 month of post-delivery support
◾ BEST PRACTICES
- Performance: Lighthouse 90+ target, Client-First integration, responsive site
- Eco-design: EcoIndex A/B target, Website Carbon A/A+
📩 First consultation free. Describe your project to me, and I'll get back to you within 24 hours.
To contact me, it's this way >>
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Laval (up to 50km), Lyon (up to 50km)
Experience
- taBConversion Landing Page - Ladis UV Bottle SterilizerDecember 2025 - December 2025For taB and their innovative brand of Ladis UV filtering bottles, I designed and developed a conversion landing page for their flagship product. The goal: boost sales, position Ladis as a premium tech brand, and communicate their strong social mission.⚙️ My key responsibilities:
- UX & UI Design: tech-inspired design with minimalist layouts, precise typography, and highlighting the product as an object of technological desire
- Interactive 3D visualization: creation and integration of an interactive Spline 3D model of the bottle for an immediate "wow" effect and a premium experience upon arrival on the site
- Storytelling & Conversion: strategic content architecture combining social impact, technological explanation, and conversion optimization with strategically placed CTAs
- Advanced scroll animations: dynamic and cinematic interactions that reinforce the innovative identity and maintain engagement throughout the user journey
- High-performance Webflow development: technical optimization for fast loading times despite the 3D, smooth experience on all devices
⚡ Challenges:- Integrating an interactive 3D model without compromising loading performance and mobile experience
- Balancing emotional storytelling (social impact) and product sales focus on a single page
- Creating a premium and tech-forward design while remaining accessible and understandable to a broad audience
- PTSD FranceUX/UI Design & Webflow Development of a Landing PageCIVIC AND SOCIAL ORGANIZATIONSOctober 2025 - November 2025 (1 month)For PTSD France, I designed and developed a landing page for the CAPSULE program, which informs and supports children victims of trauma, while also targeting two professional audiences: healthcare professionals and partner institutions.⚙️ My key responsibilities:
- UX & UI Design: reassuring and gentle design with pastel visual codes, original mascot to symbolize psychosocial support, engaging scroll animations
- Eco-responsible web development: technical optimization, high-performance architecture, lightweight assets, page of 406 KB and only 0.14 g of CO₂ per visit
- Multi-audience strategy: segmented contact form based on user profile to maximize engagement and conversion
- SEO & Performance: best practices integrated from the design stage for a fast and accessible site
🎯 Achievements:- Clear and attractive landing page for two distinct audiences
- Successful balance between medical rigor and a gentle, empathetic approach
- Fluid and captivating user experience thanks to animations and interactive elements
- Web page optimized for sustainability, fast loading, and accessible to all
⚡ Challenges:- Reconciling medical credibility with a sensitive and non-dramatic approach for children
- Effectively communicating with different audiences on a single page
- Optimizing environmental impact while maintaining an engaging design
- Lento TravelProduct Designer & Mobile Developer (FlutterFlow)TRAVEL AND TOURISMApril 2025 - May 2025 (1 month)Lento Travel is a mobile application dedicated to slow, low-carbon travel, allowing users to track their journeys, measure their environmental impact, and share their experiences to inspire sustainable travel practices.⚙️ My key responsibilities:
- User Research & UX: creation of personas, storyboards, and user journeys to understand needs and behaviors around sustainable travel
- UI Design: development of a complete kit (UI kit) and definition of the design system for the application
- Wireframes & Mockups: design of user flows and high-fidelity mockups to validate the experience before development
- MVP Development: creation of the application on FlutterFlow, a low-code platform, with implementation of essential features for rapid launch and user testing
✨ Key Features:- Personalized profile: travel preferences, favorite routes, sustainable identity within the community
- Trip tracking and sharing: automatic or manual recording, CO₂ emissions calculation, and privacy options
- Environmental impact dashboard: emissions tracking, CO₂ saved, and Low Carbon Trip score
- Community & Engagement: social feed for sharing, liking, and commenting on trips
- Gamification & Motivation: badges and low-carbon travel goals to encourage sustainable behaviors
🎯 Achievements:- Functional MVP to test key features with users
- Development of a complete experience from UX to app launch
- Application structured to evolve towards new features and community integrations
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Education
- Web & Mobile Application Designer DeveloperLa Capsule2025
- Master 2 Product ManagerIAE Gustave Eiffel2017Master 2 Product Manager
Certifications
- Product Builder No CodeLa Capsule2025
- UX-PM 1UXalliance2024