About Laura
Hi, I'm Laura 👋
I help startups and product teams turn AI ideas into validated products.
Whether you're exploring a new AI opportunity, building your first MVP, or preparing a product for launch, I bring the product strategy, AI prototyping expertise, and hands-on execution needed to move from idea to reality.
Over the past 7+ years, I've built SaaS products across B2B, B2C and B2B2C environments, from early-stage product discovery to go-to-market. I've launched AI-powered products from 0→1, defined product strategy and pricing, led product teams, and worked closely with founders, designers, and engineers to deliver products that solve real user problems.
My expertise includes:
• AI product discovery and validation
• AI prototyping and MVP definition
• Product strategy and roadmapping
• Customer discovery and user research
• PRDs and product specifications
• Go-to-market strategy
• Onboarding and activation optimisation
I'm a hands-on Product Lead who enjoys bringing clarity to complex problems. I believe the best products come from rapid experimentation, close collaboration, and continuous user feedback—not from building features for the sake of it.
Originally from France and based in Lisbon, I work in English, French, Spanish, and Portuguese, and I'm comfortable collaborating with international teams.
If you're looking for someone who can help shape, prototype, and launch an AI-powered product, I'd love to hear about your project.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Fluent
Can work on-site
Lisbon (up to 50km)
Experience
- Bryj TechnologiesProduct Lead & Hands-on PM - AI & Go-To-Market StrategyMay 2024 - July 2026 (2 years and 2 months)Lisbon, PortugalProduct Lead & Hands-On PMLed Product and Design for an AI-powered mobile SaaS platform, partnering directly with the CEO and COO to define product strategy, roadmap, AI prototyping, and go-to-market initiatives.Key achievements:
- Designed AI product prototypes using Claude, Lovable, and Figma Make to rapidly validate ideas, explore user experiences, and accelerate MVP development before engineering implementation.
- Launched two AI products from concept to market: **Beam Studio**, a self-serve mobile app builder, and **Beam Acquire**, an AI-powered marketing platform.
- Defined product vision, roadmap, pricing, packaging, and go-to-market strategy to support product launch and early customer adoption.
- Led product discovery through customer interviews, market research, ICP definition, persona development, and product positioning.
- Introduced AI-driven product workflows, enabling faster discovery, prototyping, and collaboration between Product, Design, and Engineering.
- Managed the product portfolio across App Builder, Engagement, and Acquire, consolidating internal products into scalable B2B and B2B2C solutions.
- Prioritized product investments using customer feedback, product analytics, and business objectives.
- Worked closely with mobile engineering teams to simplify app deployment and App Store release processes.
- NEOBRAINHead of ProductHUMAN RESOURCESJuly 2021 - April 2024 (2 years and 9 months)Lisbon, PortugalLed product strategy for a B2B SaaS talent marketplace, partnering closely with the CEO to scale the platform, improve the product experience, and support business growth.Key achievements:
- Defined and executed the product strategy and roadmap, aligning product investments with company objectives.
- Led Product Managers and coordinated cross-functional initiatives across Product, Design, and Engineering.
- Drove a complete product redesign based on customer discovery, user research, and product data.
- Managed the integration of an acquired product into the existing platform.
- Delivered 16 MVP-driven EPICs, introducing new modules and product configuration capabilities.
- Led international expansion projects, including product migrations, deployments, and change management.
- Strengthened Agile product practices as SCRUM Master and improved collaboration across teams.
- Worked closely with enterprise customers and leadership to continuously evolve the product based on customer needs.
- TalentViewFirst Product ManagerHUMAN RESOURCESSeptember 2018 - July 2021 (2 years and 10 months)Lille, FranceJoined TalentView as the company's first Product Manager, helping establish product management practices and shape the development of a B2B SaaS recruitment platform.Key achievements:
- Delivered 40+ features using Agile methodologies, working closely with engineering and customers.
- Led product discovery through customer research, user interviews, wireframing, and user story creation.
- Managed 9 integrations with HR platforms, expanding the product ecosystem and customer value.
- Led the implementation of the platform for 38 clients, supporting onboarding, training, change management, and adoption.
- Introduced monday.com to improve product planning, customer feedback management, and cross-team collaboration.
- Ensured product quality through continuous testing, iteration, and two-week sprint cycles.
- Built strong product foundations by combining customer insights with rapid experimentation in a fast-growing startup.
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Education
- Engineer Studies - Master degreeInstitut Catholique des Arts et Métiers2018Engineer Studies - Master degree
- Product People eventsProduct People events