Freelancer profile translated to English.
Back to original languageAbout Laura
Art Director and Freelance Designer
Design ↘︎ Branding ↘︎ Packaging ↘︎ Web ↘︎ AD @Nouvelle Lune
Interior architect and art director, I support brands, boutiques, and studios that want a coherent, sensitive identity embodied in matter and space.
I act as a dedicated creative: a relationship of trust, a universe that is built and unfolds over time. I work on the image, space, objects, and visual presence of a place.
Areas of Intervention
↘︎ Visual Identity & Brand Language
• Graphic universe, logotype, palette, typography
• Brand guidelines and print / digital variations
• Brand books and sustainable visual systems
↘︎ Space Design & Layout
• Cafes, restaurants, boutiques, studios, cultural venues
• Layout plans, circulation, ambiance, and materials
• Signage and spatial identity
• Scenography and ephemeral installations
↘︎ Custom Furniture & Objects
• Design of furniture adapted to real uses
• Collaboration with artisans (wood, metal, mixed materials)
• From sketch to final piece
↘︎ Packaging & Publishing
• Product identity, range consistency
• Editorial objects, menus, cards, printed editions
Project Examples
- SOFITEL: art direction for e-commerce product shoots
- PULLMAN: photo retouching
- SUPER CFO: complete identity and visual system
- THE LINE: product design, packaging, and retail installations
Based in Marseille, projects in France and internationally.
Laura — Nouvelle Lune
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 10km)
Experience
- Sofitel BoutiqueArt Direction for E-commerce ShootingHOSPITALITYSeptember 2024 - January 2025 (4 months)Paris, FranceConception and art direction of a shoot dedicated to a signature product range. Definition of the visual universe, creation of the mood board, choice of materials and ambiance, management of framing and compositions. Coordination with the photographer, product styling, on-set supervision, and post-production oversight to ensure aesthetic consistency with the brand's identity.
- Nouvelle LuneArt Director, FounderARTS AND CRAFTSFebruary 2024 - Today (2 years and 5 months)Marseille, FranceNouvelle LuneArt Director, FounderFebruary 2024 - Present (10 months)Marseille, FranceCreative studio for discerning brands and venues.Visual Identity • Spatial Design • Custom Furniture • Packaging • Art DirectionApproach: dedicated creative for a select clientele. Custom projects over time.Examples of assignments:→ Complete visual identity (SUPER CFO, The Line...)→ Spatial design + custom furniture (cafes, boutiques...)→ Product packaging (food, cosmetics...)→ Art direction for shoots→ Design and manufacturing of commercial furnitureSatisfied clients: see recommendations (5/5)Versatility: from identity to space, from packaging to furniture, I manage the overall consistency of projects.
- The LineGlobal DesignerE-COMMERCEOctober 2020 - February 2024 (3 years and 4 months)Marseille, France
- Products : creation of new products and ranges, modeling of custom projects, packaging design
- Visuals : variations of all visuals, studio photos and retouching
- Space : design and implementation of custom in-store installations, ephemeral furniture, trade show scenography
Reviews
Claire
SUPER CFO
Reviewed on 5/28/2024
I had the pleasure of working with Laura on a visual identity project for my company, SUPER CFO.
Laura perfectly understood my needs. She managed to create an impactful and innovative identity for my brand! She also created a whole range of assets (website, LinkedIn, presentations, etc.) that I now use daily and which have radically changed how I communicate and how my brand is perceived.
The quality of her work is exceptional, and she demonstrated great professionalism throughout the project. Communication with Laura was smooth and efficient, and she was always available to answer my questions and incorporate my feedback.
Furthermore, delivery times were met and even anticipated on several occasions. I highly recommend Laura for any branding and visual identity project!
Recommendations
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Education
- Interior Architect / Global DesignerL'Institut Supérieur des Arts Appliqués2020Concevoir et diriger la réalisation d’un projet d’architecture d’intérieur et/ou de design en maîtrisant l’ensemble des éléments constitutifs d’un projet : espace, mobilier, produit et packaging, service, interfaces, marque, communication digitale.