Freelancer profile translated to English.
Back to original languageAbout Laura
360° experience in the retail sector: distributor / media agency / commercial department / advertiser / industrial / data partner
Expertise in the following media and data pillars: E-commerce, instore and digital media activation, audience extension, display, social media, couponing, CRM, etc...
Developed and maintained network throughout my various professional experiences.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Infinity AdvertisingAccount ManagerE-COMMERCEJuly 2023 - Today (2 years and 11 months)Commercial management of accounts related to 2 media agencies: direct advertisers and via agenciesE-commerce topics: Sponsored Product / Display / Promogaming etc...Annual media plans / Business Review / sales, campaign monitoring, campaign results presentation
- In The MemorySales ManagerRETAIL (LARGE RETAILERS)August 2022 - January 2023 (6 months)Paris, FranceMemory uses Data Science to transform data into actionable insights, in a simple and intuitive way to maximize ROI
- CARREFOURKey Account ManagerRETAIL (LARGE RETAILERS)July 2019 - August 2022 (3 years and 1 month)Île-de-France, FranceData First
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Education
- International Business, Marketing, CommunicationConcordia University2013International Business, Marketing, Communication
- Master's degree, International MarketingSkema Business School2013Master's degree, Marketing international