Freelancer profile translated to English.
Back to original languageAbout Laura
Portfolio:
Graphic designer and Art Director with 10 years of experience, passionate about communication and with a strategic vision. Each project is unique, which is why my way of working always starts with good communication with the people I collaborate with. I love challenges and the constant search for new languages for visual communication.
Brand identity, editorial projects, communication campaigns, online designs for different platforms, web design... Always under critical and exhaustive analysis of what each project needs and who it is aimed at.
My way of starting? By getting to know you! Tell me what you have in mind, I love to listen and understand well what you work on and what you are passionate about. I am a strong advocate for multidisciplinary and collaborative work, so I will be delighted to work with you. From here, fluid communication and good time tracking will allow us to achieve it together.
I'm waiting for you!
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Hola soy LauraFreelance Graphic Designer and Art DirectorFebruary 2025 - Today (1 year and 4 months)Corporate identity and branding projects, editorial projects, or product and user experience design.The projects I have been involved in share a common focus on attention to detail, the development of a solid strategy that gives meaning to visual communication, and listening to the needs of each sector. I enjoy working with structure and processes, in constant communication with the people who trust me.
- 51TripsHead of DesignTRAVEL AND TOURISMJune 2021 - February 2025 (3 years and 8 months)Barcelona, SpainArt direction of all touchpoints and brand strategy, contributing to maintaining a high level of creative excellence within the brand.
- Create and update brand identity guidelines.
- Guide the creative team in the conception, design, and execution of visual materials.
- Establish and communicate consistent imagery and standards across the company's brand.
- Protect the core visual values of the brand alongside colleagues.
- Identify opportunities for improvement and change.
- Work with the marketing team to develop engaging content, both internally and externally.
- Lead the execution of creative strategies to ensure end-to-end creative excellence.
- Design for various touchpoints, both offline and online.
- Conceptualize and design campaigns in conjunction with the communication department.
- Universitat Oberta de Catalunya (UOC)Collaborating Professor for Multimedia and Design DegreesEDUCATION AND E-LEARNINGJune 2020 - Today (6 years)Barcelona, SpainSupport, classroom facilitation, evaluation, collaborationin subject design, planning, student monitoring.Subjects: **Image and Visual Language**, **Project III: Signage**, **Conceptualization of Interactivity**.
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Education
- Degree in History, Geography and ArtUniversitat Oberta de Catalunya
- Master's Degree in Art Direction. Graphic and Web Advertising.Universidad Internacional de la Rioja2018