About Laura
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Matcha RecordsContent Creator + HostingSOCIAL NETWORKSMay 2025 - Today (1 year and 1 month)Paris, France+150 brands supported such as Netflix, Bjorg, Dyson, Peugeot, Ibis, The Ministry of Health, BPI France, ibis, Danone, Mixa, Caats, Canva, and many others+ 230 UGC videos created 📈- Direct collaboration with the advertiser or via Social Media agencies- Creative ideas & Scriptwriting- Visual content design and editing- Advertising voice-over- Advertising campaign analysis- Editorial planning: social media strategy
- Les PiétonsCommunication StrategyRESTAURANTS AND FOOD SERVICEApril 2022 - October 2022 (6 months)Aux Marais, FranceImplementation of a communication strategy:- Cross-platform strategy (TikTok, Instagram, Facebook)- Art Direction & creation of a standard template for each profile- Coordination between the different stakeholders & partners of the pedestrians- Supervision of photo shoots- Localization strategy- Optimization of each profile (description, link, "highlights", etc..)- Creation of Short Videos- Daily monitoring of Food Trends- Partnerships & food influencers: Launch of contests
- Matcha RecordsCEOJune 2020 - Today (6 years)Paris, FranceMatcha Records is an independent artistic development label for artists. Activities: production, artistic & visual direction, publishing, promotion, and management.
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Education
- Master 2 (M2), Cultural and Creative Industries, Specialization in Music IndustryUniversité Paris 82018Master 2 (M2), Industries culturelles et créatives, spé Industrie Musicale
- Master 1, Audiovisual CommunicationUniversidad Complutense de Madrid2017Master 1, Comunicación Audiovisual