Freelancer profile translated to English.
Back to original languageAbout Laura
I am a professional who has naturally built her path in digital marketing, starting withgraphic designand ending up specializing inonline stores with Shopify,which is where I have been working practically since 2018.
Over this time, I have not only learned how Shopify works, but how a store works when there is a real business behind it: decisions, mistakes, changes, moments of stagnation, and also growth. This has given me amuch more complete visionthat goes beyond the technical.
I have worked in different areas of digital marketing —UX, content, SEO, email marketing, conversion— but over the years I have come to understand that the important thing is not to do everything, but to know what makes sense at each moment and why.
I work as a freelancer, which allows me to get closely involved in each project and collaborate with other professionals when necessary, without ever losing the global business vision.
I am not interested in doing things "just because" or because "it's supposed to be done." I am interested in understanding what each store needs and making decisions with criteria, which in the end is what really makes the difference.
English
Conversational
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Panambi Collection, S.L.CMO & Project ManagerE-COMMERCEOctober 2021 - April 2022 (6 months)Sevilla, SpainStrategic marketing planning, web management and conversion improvement. Email marketing and automation with Connectif. Strategic SEO.
- DIVAIN teamCMOE-COMMERCENovember 2017 - August 2021 (3 years and 8 months)Sevilla, SpainMarketing planning and strategy, usability and web improvements, conversion optimization. Traffic acquisition, email marketing, inbound marketing, and customer loyalty. Data analysis, social media, content, and general design.
- Nea BrandingGraphic DesignerCULTURENovember 2003 - August 2007 (3 years and 10 months)Madrid, SpainCarrying out all kinds of graphic design related work: brands, corporate manuals, brochures, reports, posters, editorial publications, signage, with a special emphasis on the graphic decoration of corporate environments.
Reviews
Alberto
DIVAIN PARFUMS S.L.
Reviewed on 1/15/2018
Great professional. We have worked with her on several projects and she really puts a lot of effort into her work, always trying to go a little further. She develops a project from start to finish, trying to see every positive and negative point to improve the initial proposal. Totally recommended.
Alberto
DIVAIN PARFUMS S.L.
Reviewed on 1/15/2018
Great professional. We have worked with her on several projects and she really puts a lot of effort into her work, always trying to go a little further. She develops a project from start to finish, trying to see every positive and negative point to improve the initial proposal. Totally recommended.
Recommendations
FU
FU
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Education
- Digital Project ManagerProject Manager Digital School Monica de los Rios2022Programa Raíz Soy PMD
- FUNED Community Management CourseUNED Foundation2013Estudio de las labores que desempeña el Community Manager, obteniendo una visión general de marketing online y una visión profunda de los medios sociales. Aprendiendo a generar una estrategia acorde a los objetivos de una empresa, ejecutarla, mantenerla y medir sus resultados.