Laura Silva

• 9+ years in the digital business have maximized my creativity and ability to identify and implement new opportunities.

• I am a 100% business-focused individual with knowledge and extensive experience in defining and executing digital strategies, the ability to identify trends, analyze KPIs, and work with objectives focused on the overall success of the project. Realistic planning and resource management are my strengths: proposing ideas with clear solutions for execution, motivating, inspiring, and supervising the team, and negotiating and demanding results from external suppliers.

• An architect by training, my experience in large firms has fostered a love for design and product, as a continuous development of creativity.

• Passionate about the digital world, in 2012 I founded Idoproyect.com, a DIY and decoration e-commerce that reached over 60k unique visits/month and became a benchmark in the sector in Spain. This experience gave me a complete vision of e-commerce with in-depth knowledge of platform implementation and processes, daily digital business operations management, product strategy, objective definition, logistics, and customer service.