Freelancer profile translated to English.
Back to original languageAbout Laura
With extensive experience in Webmarketing, I have worked for over 10 years, within an advertiser in the Paris region and then with agencies.
This professional background allows me today to leverage my digital skills as a Freelancer:
🚀 Natural referencing (SEO): complete website audit, keyword definition and analysis, SEO optimization and KPI monitoring, SEO-oriented content.
==> Free SEO pre-audit!
✨ Social Media Strategy: creation, management and optimization of advertising campaigns on Facebook, Instagram, LinkedIn, Tiktok, Snapchat.
📈 Reporting done with Looker studio.
👩🏫 SEO and Social Media Training.
Certified with an MBA "Web Marketing Strategies & Digital Communication Projects", I have acquired new skills, particularly in paid referencing on Google Ads (Display, Search, Performance Max).
Rigorous and with an "ROI-driven" culture, I quickly adapt to each client's needs, so do not hesitate to contact me!
🧑🤝🧑 Looking forward to connecting with you :)
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Montpellier (up to 50km)
Experience
- evelyne (Groupe La Depêche)Traffic ManagerPRESS AND MEDIAMarch 2022 - Today (4 years and 3 months)Montpellier, France- Management and optimization of Publisher advertising campaigns (Google Ad Manager) and Non-Publisher (Social Networks, Programmatic, Google Display).- SEO: complete website audit (technical, content, backlinks, competition), keyword research and implementation of recommendations.- Monitoring and optimization of performance indicators.- Statistical reporting (Looker Studio)
- Agence de communication PublikaWebmarketing Project ManagerCONSULTING AND AUDITSJuly 2017 - April 2020 (2 years and 9 months)Vailhauquès, Languedoc Roussillon, FranceCommunity Manager:- Creation and management of organic posts (Facebook, Instagram, LinkedIn)- Creation of visual and video content- Creation, management and optimization of advertising campaigns.- Strategic recommendations to clientsSEO:- Keyword analysis- SEO optimization (title tags, Hn, ...)- Link building management- Creation of SEO-optimized content (blog articles)- SEO AuditStatistical reporting in Data Studio (traffic evolution, social media, ...)Competitive analysisClient training (SEO, social media)Digital Marketing WatchResearch and management of blog partnershipsWebsite updates (Wordpress, Prestashop, Drupal)
- Société spécialisé dans la prestation de services dans l'éducation canineDigital Strategy ConsultantMEDICALSeptember 2016 - November 2016 (2 months)Région de Paris, France- Technical and editorial audit of the existing site- Definition and implementation of an SEO strategy (Objectives, technical recommendations, keyword selection, tag and content optimization, ...)- Definition of key KPIs to track for each lever- Recommendation of an SMO strategy and competitor benchmarking- Recommendation of an E-mailing and Paid Referencing strategy- Definition of a one-year marketing plan
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Education
- Executive MBA Web Marketing Strategies & Digital Communication ProjectsVISIPLUS academy2020- Concevoir la stratégie et la politique de communication digitale d'une entreprise - Piloter un projet de communication digitale - Maîtriser toutes les techniques et outils de la communication digitale - Recruter les équipes, maintenir les compétences des collaborateurs et organiser leurs activités - Mesurer l’évolution et l’efficacité des actions de communication digitale
- Digital Marketing CertificationNaïas formation - Digital Marketing2016SEO - Bonnes pratiques et outils pour un Référencement naturel efficace SEA - Créer une campagne Google AdWords rentable SMO - Utiliser les Réseaux sociaux à bon escient Google Analytics - Mesure de la performance de site web Maîtriser les bases du langage HTML et CSS Initiation WordPress - Créer un site vitrine Initiation Prestashop - Créer une boutique en ligne Initiation à Photoshop - Créer une bannière Emailing - Initiation à MailChimp Ergonomie de site web et mobile Rédaction pour le web optimisée pour le référencement naturel Les leviers de la Fidélisation Reporting - Mettre en place les bons outils de pilotage de campagne