Laura Scott

• • Providing PR support – pitching to media, writing press/survey releases, creating media alerts for send out, securing coverage to ensure KPIs are met, arranging press appointments and press days

• • Keeping updated schedules and plans in order to keep clients on track (including weekly reports to keep clients updated)

• • Writing tool kits (on UK and global level), story matrixes & and strategies for PR plans

• • Organising press meetings with journalists and influencers to showcase their products and continue to build relationships

• • Building and maintaining relationships with key press and influencers

• • Liaising with Celebrity agents and Influencers on creating content, ambassador partnerships and negotiating best budgets for the activity

• • Managing budgets and timelines for clients

• • Pitching for new business for LS PR LTD. Including; pulling together bespoke proposals based on clients expectations, understanding the client's needs to lead projects through from start to finish

• • Supporting from planning to execution on major consumer events including London Fashion Week, Stylist Live and press events

• • Managing junior members of the team to help priortise work load and ensure tasks are complete on time

• • Supporting on major PR campaigns such as Nivea's Epigenetics "New era" with Cheryl Cole, Nivea's Supercharge your skin, TK Maxx Kid's Takeover, Flannel's new Oxford Street opening, Not just for Veggies (Pret A Manger), Aldi Christmas Campaign, Haagen Dazs 'My Extraordinary Life' and Westfield's Christmas Ice Rink

Working on the Beiersdorf portfolio - Nivea, Eucerin and Omnipod

Including media relations, strategy and events