Freelancer profile translated to English.

Description

CRM and Email Marketing Specialist with over 5 years of experience in creating and optimizing automated campaigns and flows. I help e-commerce brands improve customer relationships, increase conversion and loyalty through:

- Design and implementation of automated flows (welcome, abandoned cart, reactivation, post-purchase)

- Advanced segmentation and personalization of communications

- Results-oriented email marketing campaigns

- A/B testing and continuous data-driven optimization

- Management of deliverability and database health

Specializing in Klaviyo and Salesforce Marketing Cloud, I quickly adapt to any CRM and email marketing tool according to project needs. Native Italian and C1 Spanish speaker, ideal for Italian and Spanish brands, with English proficiency for international communication.

Industry field of expertise

Languages

Italian
Native or bilingual
Spanish
Fluent
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 30km)

Sivasdescalzo
CRM & MARKETING AUTOMATION SPECIALIST
April 2025 - December 2025 (8 months)
CRM management and optimization. Design and implementation of automated and transactional flows in Klaviyo. Audience segmentation. Proposal of improvements and collaboration with internal teams. Performance KPI monitoring and analysis.
Sportium
CRM EXECUTIVE
May 2024 - April 2025 (11 months)
CRM management and optimization to maximize customer retention. Creation and execution of email and SMS campaigns through Salesforce Marketing Cloud. Database administration using SQL for campaign segmentation and personalization. Analysis of data and key KPIs to identify and implement strategies through Tableau and Power BI.
Emailing Network
CRM & EMAIL MARKETING MANAGER
May 2022 - May 2024 (2 years)
Planning and scheduling of email marketing campaigns using an internal automation tool. Database segmentation for email marketing campaigns. Management of the campaign and content approval workflow. Monitoring and analytics: KPI monitoring through Tableau and Google Analytics. Content Creation: Development of newsletters and offers using HTML and Photoshop. Research: Monitoring market trends and competitor analysis. Process Optimization: identification and application of improvements to increase efficiency. Incident Management: handling problems and challenges that arise during campaigns. Team Management: leadership and supervision of the Content team.