About Laura
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- Olivier Coureaut NATUROPATHEWeb Marketing ConsultantHEALTH AND WELLNESSOctober 2019 - December 2019 (2 months)Tournai, Belgium2-month freelance assignment for the creation of a social media and email marketing strategy- Development of the social media strategy (Facebook)- Recommendations on content creation relevant to the business and target audience- Analysis of actions taken- Creation and optimization of the FB page- Creation of visuals (FB banners)- Creation and optimization of Google Business profile- Creation, management, and segmentation of the customer database- Design creation and management of email campaigns- Training on the various tools deployed (Mailchimp, Facebook, Google My Business, Event Brite)
- Iconics.euDigital Strategy and Acquisition ConsultantE-COMMERCEOctober 2019 - Today (6 years and 8 months)Zulte, BelgiumAs part of optimizing ICONICS.EU's acquisition strategy, I intervene once or twice a month to:- Analyze the performance of actions taken (emailing, social media, contests)- Optimize sales funnel stages to reduce abandoned carts- Boost online visibility through various channels.
- Kuurne MortorsDigital Project ManagerAUTOMOBILEJanuary 2019 - Today (7 years and 5 months)Kuurne, BelgiumFreelance assignment to optimize the brand's online visibility.- Audit of the existing situation (website, CRM, social media)- Recommendations on SEO-oriented content creation- Implementation of a UX approach for website improvement- Implementation of a social media strategy (Instagram and Facebook)
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Education
- LEA Bachelor's DegreeUniversity Grenoble III2016
Certifications
- Fundamentals of Digital MarketingGoogle / IA Lab2020