Freelancer profile translated to English.
Back to original languageAbout Laura
After several years of experience with key players like Nespresso, I support you on your digital projects with a strategic, operational, and results-oriented approach.
✅ Specializing in e-commerce, marketing campaigns, and CRM
✅ Management of complex projects: coordination of creative, development, marketing & data teams
✅ Agile methodology & rigor in delivery
✅ Ability to challenge needs and frame business priorities
I am comfortable in both the discovery phase and operational execution, and I can reinforce internal teams, work autonomously, or in pairs.
🎯 My goal: to help you realize your digital projects with method, efficiency, and good humor!
English
Conversational
Spanish
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Velvet ConsultingExperienced Digital ConsultantE-COMMERCEOctober 2022 - Today (3 years and 8 months)Paris, FranceWebsite launchWriting functional specifications (for Run & Built projects)Website evolution managementBack-office managementPromotional and product launch campaign managementDefinition of new customer needsFeasibility studyProject prioritization and planningBug management with the development support teamManagement of creative, development & marketing teams
- Nestlé Nespresso SAB2C E-commerce Project ManagerE-COMMERCEOctober 2023 - Today (2 years and 8 months)92130 Issy-les-Moulineaux, FrancePromotional and product launch campaign managementDefinition of new customer needsFeasibility study, Project prioritization and planningBug management with the development support teamManagement of creative, development & marketing teamsResult: Campaign Launch: Compostable, Campaign in collaboration with Jean Imbert & Orient Express
- Philip Morris InternationalProduct OwnerE-COMMERCEJanuary 2023 - January 2023Paris, FranceManagement of a B2B portal redesignDefinition of new customer needsFeasibility study, Project prioritization and planningManagement of creative, development, support & marketing teamsResult: Development of a new B2B portal
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Education
- Master in Digital Marketing and CommunicationInstitut Supérieur de Gestion, Paris 16th