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Laura RitzLR

Laura Ritz

Responsible Communication

€490/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

Public relations and communication consultant with over 8 years of experience, specializing in the beauty, fashion, and wellness sectors. I assist brands in defining and implementing their communication strategies, with strong expertise in project management and multi-channel action coordination, often in international contexts. Accustomed to managing multiple projects simultaneously and working under tight deadlines, I handle content writing (press kits, press releases, editorial content) as well as the design of creative campaigns: developing themes, proposing topics and press activations, or even innovative seeding ideas for journalists and influencers. Rigorous, organized, and creative, I am committed to proposing relevant strategies, adapted to the challenges of each brand, while ensuring smooth and efficient execution.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • SHISEIDO GROUP
    PR & Influence Officer France - Fragrance Brands
    FASHION AND COSMETICS
    July 2024 - December 2024 (5 months)
    Paris, France
    For the brands Issey Miyake, Narciso Rodriguez, Serge Lutens & Zadig&Voltaire:

    Organization of product launches & press events (press trips, open houses)
    Press & influencer seeding
    Influencer relations management
    Post-event reporting
    Manage the France Perfume budget & service providers
    Follow-up & analysis of press coverage
    France press relations management
    Event Planning Budget Management Influencer Relations Press Relations
  • PATYKA COSMETICS
    PR & Communication Manager
    July 2022 - February 2024 (1 year and 7 months)
    Paris, France
    Build the France press strategy
    Define the corporate press relations strategy: CSR, company culture, internal communication
    Manage the production of press relations tools (press releases, press kits)
    Organization of product launches & press events (open houses, launches)
    Manage the budget & service providers
  • AHAUM MINDFUL LIVING
    Co-founder - Press Officer
    September 2019 - January 2022 (2 years and 4 months)
    Paris, France
    Content writing
    Shooting management
    Press kit creation
    Social media content
    Contact with journalists

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Education

  • Master 1
    Sorbonne Nouvelle University
    2016
    Master 1
  • Master 2
    EIML
    2017
    Master 2

Skill set

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