About Laura
German
Native or bilingual
English
Fluent
Experience
- SHISEIDO GROUPPR & Influence Officer France - Fragrance BrandsFASHION AND COSMETICSJuly 2024 - December 2024 (5 months)Paris, FranceFor the brands Issey Miyake, Narciso Rodriguez, Serge Lutens & Zadig&Voltaire:Organization of product launches & press events (press trips, open houses)Press & influencer seedingInfluencer relations managementPost-event reportingManage the France Perfume budget & service providersFollow-up & analysis of press coverageFrance press relations management
- PATYKA COSMETICSPR & Communication ManagerJuly 2022 - February 2024 (1 year and 7 months)Paris, FranceBuild the France press strategyDefine the corporate press relations strategy: CSR, company culture, internal communicationManage the production of press relations tools (press releases, press kits)Organization of product launches & press events (open houses, launches)Manage the budget & service providers
- AHAUM MINDFUL LIVINGCo-founder - Press OfficerSeptember 2019 - January 2022 (2 years and 4 months)Paris, FranceContent writingShooting managementPress kit creationSocial media contentContact with journalists
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Education
- Master 1Sorbonne Nouvelle University2016Master 1
- Master 2EIML2017Master 2