Freelancer profile translated to English.
Back to original languageAbout Laura
With extensive experience in agencies for automotive brands like Volkswagen and Mercedes-Benz, as well as sports events such as the Tour de France, I have developed an approach that is both creative and highly operational.
Still pursuing my Master's degree at ESCP, I now work as a freelancer to support agencies and brands on a variety of missions requiring organization, responsiveness, and attention to detail.
I can notably help you with:
• Sourcing unique/exclusive venues and experiences
• Preparing documents for tender responses
• Logistics, coordination, and operational follow-up
• Social media management and engagement
• Website redesign & updates
• Sales collateral redesign & updates
• Prospecting and presenting venues to agencies
I enjoy transforming sometimes very open-ended needs into concrete actions: structuring, organizing, clarifying, and then executing with precision. Passionate about this field and the versatility it offers, I am always open to discussing your projects. Creative, operational, and field-experienced, I place great importance on details and the quality of execution.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Double2 (agence d'activation de marque)Project ManagerJuly 2024 - July 2025 (1 year)Paris, France
- Sourcing venues, creative concepts, and innovative ideas to design exclusive brand experiences
- Production and coordination of events for Volkswagen Press (budget, logistics, supplier coordination, on-site supervision, post-production)
◦ Press test drives: new California van for 3 weeks in Spain (+90 journalists from France and Spain, and +30 dealerships), PHEV range on Île Koeur (+30 journalists), Volkswagen California Festival (+350 festival-goers)- Independent event management: planning, budgeting, client relations, on-site coordination
◦ Annual Press Conference of the Volkswagen France group (Audi, Porsche, VW, Skoda, etc…), Cupra City Garage Paris◦ Launch of the new Mercedes-Benz CLA, "Mercedes-Benz Avenue" (+40 influencers), Studio TSF Paris - KwankoProject Manager - Key International AccountsJanuary 2024 - July 2024 (6 months)Lisbon, Portugal
- Management and optimization of over 25 CPL/CPA campaigns for international clients (Accor, Showroom Privé, RyanAir etc…)
- Performance and KPI analysis to propose optimization strategies
◦ New clients acquired: Vinfast CPL/emulation, Showroom Privé Belgium CPL - L'UzyneProject ManagerFebruary 2023 - August 2023 (6 months)Lyon, France
- Design and implementation of the ecosystem caravan (nearly 10 vehicles) for the 2023 Tour de France (Men and Women)
- Participation in logistics, recruitment (nearly 40 people), and coordination of field teams
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Education
- MSc Marketing & MediaESCPCours clés : Brand Building, CX, Creativity in Advertising / Spécialisation : Fashion, Luxury and Innovation (Campus de Londres) Projets : L’Oréal Consulting Project, Havas Media, et participation au L’Oréal Brainstorm 2026 sur le parfum de luxe English Track, campus de Madrid
- Global BBAEmlyon business school2025Cours clés: Advanced Marketing, Market Analysis Tools, Strategic Access to Market / Spécialisation : Branding & Marketing English Track, campus de Lyon
Certifications
- TOEFLTOEFL2023