Freelancer profile translated to English.

Description

Results-oriented digital marketing professional with a proven track record in creating and executing innovative marketing strategies that drive growth and engagement. With extensive experience in Salesforce Marketing Cloud, I have specialized in designing emails, journeys, databases, and analyzing results.

Throughout my career, I have collaborated with leading brands to optimize digital strategies, improve performance metrics, and implement solutions aligned with business objectives. Contact:

Languages

Spanish
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

Value retail
Marketing Coordinator
LUXURY GOODS
January 2023 - November 2024 (1 year and 11 months)
Madrid, Spain
Develop and execute digital strategy in key local and international markets.
Configure email marketing campaigns, create automated workflows, design personalized customer journeys, and integrate various data sources (Salesforce Marketing Cloud).
Set up paid media campaigns to constantly innovate, experiment, and increase qualified traffic and sales.
Develop and foster revenue growth from digital sales.
Plan, define, and execute all digital marketing actions, including SEO, paid media (PPC, Display, Programmatic, Social Media, Affiliate, Native...), and analytics.
Telefónica Research
B2C Marketing Consultant
TELECOMMUNICATIONS
June 2021 - January 2025 (3 years and 6 months)
Measure and report the performance of all digital marketing campaigns, evaluating their effectiveness in relation to objectives (ROI and KPIs).
Collaborate with digital agencies and strategic partners to evaluate new strategies for the digital channel.
Analyze and interpret data to provide significant optimizations.
Create emails and landing pages in Salesforce Marketing Cloud.
Dentsu wink
Account Executive
December 2017 - March 2021 (3 years and 3 months)
Madrid, Spain
Responsible for online campaign planning, client presentations, weekly and monthly reports, competitor monitoring, traffic templates, and billing process.
Coordinate digital departments: SEO, SEM, Affiliate, Programmatic.
Analyze and interpret advertising campaign results.
Clients: Vodafone, Action Against Hunger, and University of Valencia.