Laura Rabillé

I support companies and agencies in creating and deploying truly differentiating communication and social media strategies. I combine creativity, strategy, and operational expertise to support my clients at every stage: from strategic thinking to content production, and results analysis.

✨ What I do concretely

Definition and management of social media and global communication strategies

Creation of engaging and educational content (posts, articles, videos, visuals, newsletters)

Management of influencer campaigns and relations with content creators

Community management, editorial calendar, and posting on all types of networks

Performance optimization, sponsorship, and reporting

Integration of AI to generate content and streamline processes

💡 I work directly with companies as well as in partnership with agencies, on diverse and demanding projects, always adapting my recommendations to each context and objective.

I had the opportunity to support a diverse client portfolio, ranging from large international groups to specialized players (industry, finance, insurance, tech, retail, and franchise networks), as well as local and artisanal businesses.

🚀 Strategy & Management

Management of social media and global communication strategies aligned with business objectives

Conducting audits and benchmarks to identify concrete growth levers (social media, internal communication, events)

Strategic consulting and client support (positioning, content, activations)

🎯 Content Creation

Production of engaging content: photo, video, email campaigns, landing pages, immersive formats (content expeditions)

🤝 Influence

Deployment of influencer campaigns: strategy, creative concepts, creator management, performance tracking, and advertising amplification

📱 Social Media

Complete management: editorial calendars, content creation and publication, community management, reporting

📊 Social Media & Ads

Campaign management: activation, sponsorship, and performance optimization

🤖 Artificial Intelligence

Integration of AI into processes: prompt creation, content generation, monitoring, and testing innovative tools