Laura Quesada Fernández

Together with my colleague @ruthgonzalez, we have designed large cybersecurity ERPs, healthcare sector, and automotive data sector, among others.

I cover the entire digital product design creation process, always adapting to the current phase:

1. User Research:Identifying user needs and problems.

2. Requirements Definition:Translating research into functional and technical requirements.

3. Wireframing and Prototyping:Creating wireframes to outline the basic product structure.

4. UI/UX Design:Creating interfaces and optimizing user experiences.

5. User Experience Design (UX):Optimizing user flows and experiences to improve usability and user satisfaction.

6. Usability Testing:Interactive evaluation with users using key metrics to adjust the design.

7. Implementation and Launch:Collaborating with developers and overseeing product launch.

8. Post-Launch Optimization:Analyzing feedback and continuously improving the product.

The result:easy-to-use, useful, clean, and attractive interfaces for the user, which translates into an improved reputation for the company.

Our goal:to create good product design that balances business needs with the expectations and needs of the end-user.

About me:I understand design as a valuable tool capable of solving problems and making people's lives easier. I also know that with its proper use and great User Experience, we not only solve problems but also add value, create empathy, and a bond between the user and the company.