Freelancer profile translated to English.

Description

Hello! I'm Laura Puentes. I help brands and tech companies transformcomplex ideas into memorable visual experiencesthat emotionally connect with their audience and turn objectives into tangible results.

How can I add value to your project?

My approach is not limited to aesthetics; I seek the perfect balance between functionality and visual communication. With over 4 years of experience and a B2 English level, I specialize in managing comprehensive projects for digital and global environments, ensuring that each graphic piece reinforces your brand's identity and authority.

What sets me apart:

As an independent professional on Malt, my work is guided by autonomy, transparency, and commitment. My versatility allows me to successfully navigate from UX/UI design in Figma to creating a Branding and Packaging strategy for physical products.

Projects and deliverables I usually manage:

Corporate Identity: Creation of complete branding, logos, brand manuals, and stationery.
UX/UI Design: Prototyping in Figma and Adobe XD for functional applications and websites
Multimedia Content: Video editing (After Effects/Premiere), professional photography, and design for Social Ads (Facebook/Instagram).
Digital Strategy: Design of high-impact corporate presentations and materials for e-commerce launches.

My goal is to be your strategic ally to drive the creative advancement of your company with innovative solutions.

Shall we talk about your next visual challenge?

# I'd be delighted to collaborate with you.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Duitama (up to 50km)

NEXGEN SOLUCIONES
UX/UI Designer
EDUCATION AND E-LEARNING
June 2025 - August 2025 (2 months)
Duitama, Colombia
Creator of branding for informative stationery and corporate presentations, creation of multimedia content for social networks, including videos and images, production of corporate videos and UX/UI design in Figma.
Content Marketing Branding & Identity Social Networks UX Design Landing Page
INVERSIONES ARAR
Graphic Designer
E-COMMERCE
March 2023 - May 2024 (1 year and 2 months)
Bucaramanga, Colombia
Creation of audiovisual content for social networks, corporate identity, video editing, UX/UI design, photography, digital marketing for 8 different companies including services and products.
Content Marketing Branding & Identity Social Networks UX/UI Design Product Photography
BOYACA WEB S.A.S
Graphic Designer
E-COMMERCE
July 2022 - August 2022 (1 month)
Tunja, Colombia
Creation of audiovisual content for social networks, corporate identity, illustration, video editing, UX/UI design.
Social Networks Social Media UX/UI Design Corporate Identity Content Marketing