Freelancer profile translated to English.
Back to original languageAbout Laura
Hello 🤚
My name is Laura 🇧🇪. I am bilingual in French and Italian, with excellent knowledge of Spanish and English.
👉 My mission:
After more than 4 years of experience in companies as a Digital Marketing specialist, I decided to dedicate myself entirely to my own clients. Every day I help companies differentiate themselves, gain more VISIBILITY in the digital environment through various paid channels (Google Ads, Facebook Ads and Instagram Ads, as well as LinkedIn Ads and Twitter Ads) and organic ones (Community Management on social networks, Email Marketing with MailChimp).
👉 My vision of Webmarketing:
My work focuses on the word GROW 🚀. This means that I attach great importance to the results of my campaigns. Every investment has defined objectives that can be measured through specific KPIs. In my view, every Webmarketing action must achieve CONTACTS and/or SALES.
👉 How do we achieve this?
- Audit of the current situation and eventual review of existing accounts (Googleads, Facebook Ads etc.).
- Definition of a strategy based on current positioning and available resources.
- Audit of the established website and eventual proposal of an optimized Landing Page to generate conversions.
- Creation of organic content and monitoring of evolution in Analytics/SemRush.
- Creation and optimization of Email Marketing campaigns with Mailchimp.
- Creation and optimization of paid campaigns (Google Search, Google Display, Retargeting, Facebook/Instagram, Linkedin, Twitter, Native Ads) and implementation of conversion tracking (Conversion Pixels).
- Optimization, monitoring, and weekly reports of global results.
Do you want to acquire new clients in Europe? Contact me, I speak 🇪🇸🇬🇧🇫🇷🇮🇹!
Spanish
Fluent
English
Fluent
French
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Platinium GroupPPC SpecialistE-COMMERCENovember 2017 - November 2018 (1 year)Barcelona, Spain👉 Responsible for PPC strategy for all markets.Implementation of a digital acquisition strategy according to the market and the race.✅Creation of Google Search campaigns✅Creation of Google Display campaigns✅Creation of Retargeting Display campaigns1⃣ Formula One📌Management of paid traffic to the Formula One ticket shop for all races and all countries.Implementation of multilingual search campaigns on Google and Bing as well as Retargeting Display campaigns.2⃣ Gootickets📌Management of paid traffic to the Gootickets ticket shop (sports sector) for all races and all countries.Implementation of multilingual search campaigns on Google and Bing as well as Retargeting Display campaigns.3⃣ Dorna📌Management of paid traffic to the Dorna (MotoGP) ticket shop for all races and all countries.Implementation of multilingual search campaigns on Google and Bing as well as Retargeting Display campaigns.
- EurankaPPC SpecialistPRESS AND MEDIAFebruary 2017 - November 2017 (9 months)Barcelona, Spain👉 Responsible for Webmarketing for the markets 🇧🇪,🇨🇦, 🇮🇹, 🇵🇹.Implementation of a digital acquisition strategy according to the market and sector.✅Implementation of Google Adwords campaigns✅Implementation of Native Ads campaigns✅Implementation of Twitter Ads campaigns1⃣ Online Dating Site Sector📌Management of paid traffic to our online dating site comparators.Implementation of Google Search, Google Display, Native Ads (Taboola & Outbrain) and Twitter Ads campaigns in different countries.2⃣ Online Bank Sector📌Management of paid traffic to our online bank comparators.Implementation of Google Search and Google Display campaigns in different countries.3⃣ Telephony Sector📌Management of paid traffic to our mobile and internet plan comparators.Implementation of Google Search and Google Display campaigns in different countries.
- Digital AngelsDigital Account ManagerCONSULTING AND AUDITSJanuary 2016 - December 2016 (1 year)Roma, Italy👉 Responsible for Webmarketing for a client portfolio.✅Implementation of a digital strategy according to the client's business model✅Facebook Account Audit✅Google AdWords Account Audit✅Creation of Facebook Ads campaigns✅Creation of Google AdWords campaigns✅Creation of Remarketing campaigns1⃣ Some Italian clients 🇮🇹📌Officine Concept: e-commerce of international brands such as Elisabetta Franchi, Liu Jo, New Balance, etc.Implementation of Google Search, Google Shopping, Retargeting Display, Facebook/Instagram Ads, and Facebook Retargeting campaigns.📌 Il Sole 24 Ore: leading specialized press in Italy.Implementation of Google Search, Google Display, Retargeting Display, Facebook/Instagram Ads, Facebook Retargeting, and LinkedIn Ads campaigns.2⃣ Some European clients 🇪🇺📌UNICEF: NGO - donations for children in need.Implementation of Google Search, Retargeting Display, Facebook/Instagram Ads, and Facebook Retargeting campaigns.📌Norwegian Seafood Council: Representative of quality Norwegian salmon.Implementation of Google Search, Google Display, Retargeting Display, Facebook/Instagram Ads, and Facebook Retargeting campaigns.📌Wiko Mobile: French telephony brand.Implementation of Google Search, Display, Retargeting Display, Facebook/Instagram Ads, and Facebook Retargeting campaigns.
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Education
- Degree in Translation and InterpretationUniversity of Liège2012Lenguas: francés, inglés, español e italiano.
- Master in International MarketingFree University of Brussels2014Lenguas: francés, inglés, español e italiano.
Certifications
- Google AdWordsGoogle
- Google AnalyticsGoogle