Freelancer profile translated to English.
Back to original languageAbout Laura
Do you want to increase your visibility, your leads, or your direct sales through Google Ads, Meta Ads (Facebook Ads and Instagram Ads), LinkedIn Ads, Pinterest Ads, TikTok Ads, or Native Ads (Outbrain, Taboola)?
I have over 10 years of experience in paid acquisition across all networks.
My various experiences in agencies and as a client-side marketer have allowed me to manage both large and small budgets (from a few hundred euros to tens of millions of euros per year). There is no such thing as a bad budget, only strategies adapted to your needs and available resources.
I am particularly attached to the word "growth" đ, which for me, makes perfect sense when you decide to invest in paid search. I therefore attach great importance to the performance of my campaigns, with the return on investment (conversions, CPL, CPA, ROAS) as my key KPI.
đ Here are examples of tasks I perform with my clients:
- Digital acquisition strategy: different channels, objectives, budgets, and KPIs.
- Audit and reorganization of your Google Ads, Bing Ads, Facebook, LinkedIn Ads, Pinterest Ads, Twitter Ads, and TikTok Ads accounts.
- Creation of Search, Display, Retargeting, Facebook/Instagram/Pinterest/TikTok, LinkedIn, Twitter, and Native Ads campaigns.
- Optimization, monitoring, and reporting of implemented campaigns.
You will find me when searching for terms like Google Adwords, Adwords, google ads, paid advertising, google shopping, SEA consultant, SEM expert, Facebook Ads consultant, Native Ads expert, traffic manager, SEM expert, Pinterest Ads expert, TikTok Ads consultant...
Looking to increase your online visibility but don't know where to start?
đ Feel free to contact me for an initial call to identify your needs, with no obligation.
French
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- Laurapriolo.comProject Manager - Paid Acquisition (all Ads networks)CONSULTING AND AUDITSJanuary 2019 - Today (7 years and 7 months)Paris, Franceđ Digital Marketing Strategy Expert for various clients and across all paid networks:đ NEO/Mindshare - Web Agency (France)â Implemented a Google Ads acquisition strategy (Google Search, Google Retargeting, Performance Max) for various clients (Mazda - Nespresso - Total - Abrideal - Studyrama).đ Pissup - Travel Agency specializing in bachelor parties (UK).â Implemented a lead acquisition strategy on Google Ads (Search campaigns, Display campaigns, Display Retargeting campaigns).đ FALKE.FR - Quality Apparel E-commerce (France)â Implemented a Google Ads acquisition strategy (Google Search, Google Retargeting, Google Shopping, YouTube Ads).đ Hurra Communications - Communication Agency (Germany).â Implemented a digital acquisition strategy on Google Ads (Search campaigns, Display campaigns, Display Retargeting campaigns, and Google Shopping campaigns).đ Leads international - Communication Agency (Netherlands).â Implemented a lead acquisition strategy on Google Ads (Search campaigns and Display campaigns).đ La Plateforme du Lead - Lead Generation Agency - Heat pumps, Solar panels, ITE. (France).â Implemented a lead acquisition strategy on Google Ads (Search campaigns, Display campaigns, YouTube campaigns).đ MĂȘme Pas Cap - Skills assessment (France).â Implemented an email lead retention strategy (Mailchimp).đ Smile Pen - Teeth Whitening E-shop (Switzerland).â Implemented a digital acquisition strategy on Google Ads (Search campaigns, Display campaigns, Display Retargeting campaigns, and Google Shopping campaigns).đ Yuzzit Pro - B2B Videoclipping Solution (France).â Implemented a digital acquisition strategy on Google Ads (Search campaigns and Display campaigns).
- Platinium GroupPPC SpecialistE-COMMERCENovember 2017 - November 2018 (1 year and 1 month)Barcelone, Spainđ Responsible for PPC Strategy across all markets.â Developed a digital acquisition strategy based on market and competition.â Implemented Google/Bing Search campaigns.â Implemented Google Display campaigns.â Implemented Display Retargeting campaigns.1⣠Formula Oneđ Managed paid traffic to the Formula One Ticket Shop for all races and countries. Implemented multilingual Google/Bing Search and Display Retargeting campaigns.2⣠Gooticketsđ Managed paid traffic to the Gootickets Ticket Shop (motorsport sector) for all races and countries. Implemented multilingual Google/Bing Search, Google Display, and Display Retargeting campaigns.3⣠Dornađ Managed paid traffic to the Dorna (MotoGP) Ticket Shop for all races and countries. Implemented multilingual Google/Bing Search, Google Display, and Display Retargeting campaigns.
- EurankaSEA SpecialistPRESS AND MEDIAJanuary 2017 - November 2017 (10 months)Barcelone, Spainđ Responsible for Web Marketing Strategy for đ§đȘ, đšđŠ, đźđč, đ”đč.â Developed a digital acquisition strategy based on market and sector.â Implemented Google AdWords campaigns.â Implemented Native Ads campaigns.â Implemented Twitter Ads campaigns.1⣠Online Dating Sectorđ Managed paid traffic to online dating site comparison sites. Implemented Google Search, Google Display, Native Ads (Taboola & Outbrain), and Twitter Ads campaigns in various countries.2⣠Online Banking Sectorđ Managed paid traffic to online bank comparison sites. Implemented Google Search and Google Display campaigns in various countries.3⣠Telephony Sectorđ Managed paid traffic to mobile plan and internet box comparison sites. Implemented Google Search and Google Display campaigns in various countries.
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Education
- Bachelor's Degree in Translation/InterpretationUniversity of LiÚge2012Langues choisies: français, anglais, espagnol et italien.
- Master's Degree in Multilingual CommunicationUniversité Libre de Bruxelles2014DiplÎme en communication axé sur les techniques de marketing international s'appliquant à des secteurs plurilingues. Langues choisies: français, anglais, italien et espagnol.
Certifications
- Google AdWordsGoogle France
- Google AnalyticsGoogle France