Freelancer profile translated to English.
Back to original languageAbout Laura
I help e-commerce sites increase their conversion rate by precisely identifying what blocks users and by implementing concrete and measurable optimizations.
My approach is pragmatic and results-oriented: CRO/UX audit, prioritization of high-impact actions, A/B testing roadmap, implementation, and performance analysis.
I primarily work with e-commerce teams that have traffic but want to convert better, without heavy redesigns or complex processes.
Goal: Transform insights into actions, and actions into business results.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Henkan and PartnersCRO & Experimentation ConsultantOctober 2021 - December 2025 (4 years and 2 months)Paris, FranceCRO & experimentation consultant within an agency specializing in digital performance optimization.Conducting competitive benchmarks and UX/UI audits to identify key levers for improving user journeys.Qualitative analysis of customer journeys, formulation and prioritization of experimentation hypotheses, and business impact-oriented optimization recommendations.Support in implementing experimentation approaches (A/B testing) and close collaboration with product, marketing, and design teams.Industries: Travel, Retail, Luxury, Real Estate, Training...
- Samsung (via Cheil)E-commerce & Customer Journey Optimization Project ManagerTECHSeptember 2019 - September 2021 (2 years)Saint-Ouen, FranceParticipation in e-commerce projects within an agency supporting international brands.Contribution to e-commerce customer journey optimization: analysis of user behavior, identification of friction points, and improvement recommendations.Participation in project monitoring (specifications, coordination, testing) and production of analyses and reports for product and marketing teams.Collaboration with multidisciplinary teams (product, marketing, design) in a structured and performance-oriented context.
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Education
- Master E-Business & Digital TransformationEDC Paris Business School / Efrei Paris2021Double diplôme (commerce/ingénierie du numérique)
- Web DeveloperOpenClassrooms2024