Freelancer profile translated to English.
Back to original languageAbout Laura
Passionate about digital and social media, I help you transform your ideas into impactful strategies. Expert in editorial planning management, community animation (Twitter, Facebook, Instagram), and creation of attractive visual content, I use powerful tools such as the Adobe Suite, Canva, and CapCut to design posts that captivate and retain.
With solid experience in CRM, content marketing, and SEO, I ensure to maximize your online impact while guaranteeing a strategic approach focused on your needs. My expertise in infographic creation allows me to present your messages in a visually striking way, while my in-depth knowledge of social media algorithms optimizes your web presence.
đź“Ś Favorite Projects:
Creation and implementation of tailor-made editorial strategies.
Development and animation of engaged online communities.
Design of creative content for innovative campaigns.
🎯 Professional Goals:
Accompany brands in their digital growth, strengthen their online identity, and create unique user experiences. Together, let's make your digital presence a true lever for success!
👉 Looking for cutting-edge expertise to boost your brand on social media? Contact me today!
French
Native or bilingual
English
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Trenitalia FranceCustomer Information OfficerTRANSPORTATIONDecember 2021 - Today (4 years and 6 months)Paris, FranceUse of PICO, OCTAVE, DURANDAL, SALESFORCE, E-BREHAT, SEE TRAINS, OFFICE, HOOTSUITE, SPARKCENTRAL-Reference for traveler information for flight attendants and assistance, ticket offices in Paris and Lyon, and the traveler information service in Italy;-Ensure compliance with procedures and systems related to traveler information activities;-Centralize and provide real-time information via several social networks and forward requests according to the subject to the relevant departments (especially Customer Service, shop, etc.);-Manage customer engagement platforms: process customer feedback following satisfaction surveys and respond to various sites to improve the company's e-reputation;-Provide traveler information during disrupted situations (unforeseen events, delays, cancellations, technical problems, etc.):-Inform and guide passengers via communication tools (company social networks, website, mobile app notifications, email, SMS, etc.);-Editorial animation: adaptation and implementation of the editorial strategy according to targets and writing of editorial plans (in conjunction with all marketing and communication teams)
- SNCFLocal Manager for Traveler Information RERBTRANSPORTATIONApril 2021 - November 2021 (7 months)Saint-Denis, FranceUse of IENA, Solférino, Télésono, Yammer, Office Suite, Sharepoint AUDIO ANNOUNCEMENTS: Management and dissemination of dynamic and audio traveler information Monitoring of the proper functioning of loudspeakers in stations Compliance of screen displays in stations (IENA) Site management and maintenance->Agent on reserve, rotates through all GDN desks at CDG2/Mitry-Claye SOCIAL MEDIA MANAGER / COMMUNITY MANAGER:-Creation of an editorial plan for M+6 announcements-Brainstorming on themes for audio announcements to be broadcast-Creation of an editorial plan for social networks: @lesvoiesenor according to the audio announcement schedule
- MadInFounderNovember 2018 - May 2020 (1 year and 6 months)Paris, FranceUse of Office Pack / Adobe / Canva Supported by the Creative Foundation for MTB2M + BGE ADIL Créteil + Espace pour Entreprendre in Choisy-le-Roi + Cité des métiers in Choisy-le-Roi + Les Entrep' Internship C-DESIGN + Illustrator MARKETING: o Strategic Marketing:• Market environment, resources, and opportunities (PESTEL, SWOT, PORTER)• Qualitative and quantitative customer studies via questionnaires / benchmarking• Segmentation / Targeting (with persona creation) / Positioning o Operational Marketing: Product:• Packaging• Logo creation (Illustrator)• Graphic charter creation• Collection creation with choice of patterns (Illustrator) + associations to contact Price:• Price setting following competitor analysis + fair price Place:• Distribution channel planning (e-commerce via our own site) Promotion:• Advertising, promotions, public relations• Website creation and content (Inbound marketing)• Social networks (Facebook / Instagram – communication // Twitter / Messenger – Customer Service)• Brand image development• Marketing and communication strategy PURCHASING / SALES:• Supplier / B2B customer sourcing• Mastery of purchasing processes• Sales forecasting• Development of sales forces, B2B customer prospecting• Competitor monitoring, competitive intelligence
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Education
- Master in Marketing and Service ManagementIAE GUSTAVE EIFFEL2018Le Master Marketing et Management des Services forme des cadres destinés à travailler principalement au sein des départements marketing stratégique, marketing opérationnel, qualité ou innovation. Les diplômés peuvent également travailler dans des unités opérationnelles de front office produisant et distribuant des services. Les emplois visés sont : - Cadres des départements marketing et Stratégie : Chargé d'études marketing stratégique, marketing opérationnel, responsable produit, responsable clientèle, chef de projet innovation de services, chef de projet expérience client, chef de projet e-commerce, chef de publicité - Responsables, spécialistes de l'évaluation et du pilotage de la qualité de services et de la satisfaction clients - Responsables d'unités de commercialisation/ production de services en front office (accueil physique, centres d'appels téléphoniques, services clients, service après-vente).
- BACHELOR'S DEGREE IN ADMINISTRATION MANAGEMENT (BAC+4)UQAC2017Le programme vise à préparer l'étudiant à intervenir sur le marché du travail en tant que gestionnaire dans des organisations variées opérant dans un contexte de mondialisation Au terme de sa formation, il sera en mesure - d'adopter un comportement professionnel, un esprit critique axé sur l'autonomie et l'innovation ainsi qu'une ouverture aux aspects dynamiques et à la dimension internationale du monde des affaires - de réaliser son développement personnel et de consolider continuellement les compétences professionnelles indispensables aux gestionnaires - de maîtriser les habiletés de la communication nécessaires au métier de gestionnaire - de mettre en oeuvre et d'appliquer les principes et les méthodes de gestion Les matières étudiées durant ce semestre à l'étranger : - Aspect Humain des Organisations - Enjeux et défis en marketing - Développement des compétences entrepreneuriales - Marketing des Services - Comportement du Consommateur
Certifications
- Build a Social Media StrategyOpenClassrooms2021
- C2i - Computer and Internet CertificateUniversité Paris Est Marne la Vallée2015