Freelancer profile translated to English.
Back to original languageAbout Laura
✦Strategic Vision:
Analysis of macro and micro trends
Creative Directions, storytelling, moodboard, semantics
Creation of color ranges by user, territory & style
Collection / offering / catalog consistency
✦Operational Skills:
Clipping, color application and projections on products (Photoshop / Blender)
Technical sheets (color files)
Color compliance checks on products and lab dips
Looking forward to connecting with you 📩
French
Native or bilingual
English
Fluent
Can work on-site
Passy (up to 50km), Annecy (up to 50km), Genève (up to 50km), Lyon (up to 50km), Paris (up to 50km)
Experience
- DECATHLON SECMF DesignerJanuary 2025 - Today (1 year and 6 months)Passy, FranceWithin the Creative Direction team:ANALYSIS+ Outdoor market watchSTRATEGYCOLOR+ Think, write, present, and embody seasonal Creative Directions as a team+ Develop a global colorama and harmonies by user, styles, and territories+ Ensure CMFG consistency for the Quechua hiking range across all FW2627 and SS27 collections (men/women, apparel, bags, shoes, accessories)+ Support and advise product designers in the launch of lab dips and throughout the development process+ Conceive a specific chromatic application and distribution strategy for product types
- Groupe BertrandCMF DesignerSeptember 2024 - December 2024 (3 months)Toulouse, FranceCMF consulting for international airlines for a major aircraft manufacturer
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Education
- National Diploma in Art, Design OptionInstitut Supérieur des Arts et du Design de Toulouse2021
- MASTER Design | Creation, Research, and Innovation in Color and Material trackInstitut Supérieur Couleur Image Design2024