Laura Pellat-Finet

Management and coordination of websites and web projects for Portalp, its subsidiaries, and export agencies (10 sites). Definition and implementation of the global, multilingual digital strategy focused on lead generation in line with business objectives. Creation and deployment of the digital strategy for a new entity, repositioning of existing entities, and operational deployment management. Complete overhaul of portalp.com: brief taking, roadmap management, planning and resource coordination, repositioning, site structure, product pages, and UX/UI redesign. Monitoring and improvement of the company's e-reputation.

• Digital project management: redesign of the graphic charter and website in collaboration with a communication agency - https://aifrance.com/

• Back office management

• Definition of the digital and communication strategy: management of the editorial calendar and employees' LinkedIn profiles, content management (content creation, video shooting and editing), community management

• Marketing project management: implementation of 3 satisfaction surveys per year, analysis and reporting

• Natural referencing (SEO)

• Installation of Google Tag Manager and Search Console tags, KPI definition, and performance reporting on social media, website, and various campaigns

• Sourcing and communication with agencies and service providers, assessment of stakeholders (competitiveness clusters, partners, event providers, associations…), and renewal of memberships

• Event management: implementation and management of the annual calendar, registration tracking, and preparation for trade shows, communication

• Budget management

• Creation of sales materials in collaboration with the sales team.

Management of strategic and operational marketing projects: implementation of the digital strategy, satisfaction surveys, analytical reporting. Community and content management. Redesign and management of the website and graphic charter in collaboration with a communication agency. Sourcing, management of digital and event projects with agencies. Process implementation.