Freelancer profile translated to English.
Back to original languageAbout Laura
Senior UX Designer with 13 years of experience on both tangible and digital projects, working with companies such as L'Oréal, Autodesk, Nike, Sony, Criteo, BETC, AKQA, Eurazeo Investment Manager, and many others. Bilingual French/English.
Recently, I worked for Eurazeo Investment Manager, Michelin, DigitasLbi, and AKQA as a freelancer. I led Eurazeo's UX efforts, helped Michelin map and redefine the information architecture for their vehicle fleet management app portfolio, brought a Formula 1 mobile app to desktop, defined the navigation and screens for a super app at AKQA, and built a payment and e-commerce app with them.
Before that, I worked at Autodesk, developing UX design and code for a product with over 30,000 active users per month + developing the design & code for a new product. Missions:
- Conducted user research with user and subject matter expert interviews.
- Designed user flows across the app, created localized designs, and drew wireframes.
- Participated in defining product strategy through user research.
- Supported our developers during product development and refined designs to meet technical requirements.
I also built React web applications for large companies and startups, and designed and built interactive installations and objects for major brands with my company incidence.io. I particularly enjoyed designing user flows for installations such as those for Nike or Nexus Interactive. In this role, I learned to communicate effectively through client pitches, our close collaboration with them, and through hiring and day-to-day work with our team of freelancers.
Interested? Let's discuss!
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- CRITEOLead Product DesignerDIGITAL AND ITMay 2025 - August 2025 (3 months)Paris, FranceStrategic thinking and interface improvement for accelerated growth and future AI agent integration.- Design of onboarding tools and user configuration optimization aids.- Shift in conceptual approach to user customization, eliminating repetitive manual tasks while retaining user choice over essential elements of their advertising campaigns.- Creation of modular interfaces for future AI agent integration.- Close collaboration with developers upstream, and production monitoring.
- L'OréalSenior Product DesignerLUXURY GOODSDecember 2024 - Today (1 year and 6 months)Paris, FranceMVP of a platform enabling the configuration and deployment of over 800 CMS instances, customized for L'Oréal's 40+ brands.- Design of an intuitive and user-friendly interface, reducing setup and deployment time from 3-6 months to just 1-2 weeks.- Close collaboration with developers in an agile environment for rapid iteration and MVP delivery.- Audit and redesign of the existing interface with a custom Design System, improving consistency and accelerating future development.- Creation of simple tools for marketers to understand, populate, and adjust results generated by an AI.
- Digitas UK / F1Lead UX DesignerAUTOMOBILENovember 2022 - December 2022 (1 month)Londres, United KingdomDesign of UI elements for an interactive Formula 1 website. Addition of desktop-specific navigation and interaction elements.///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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Education
- Full Stack Web Development CertificationLe Wagon2016
- Master of Digital Media ManagementHyper Island2012Hyper Island in a nutshell: http://vimeo.com/22099160