Laura Pavan

Strategic & operational marketing - Design and deployment of multi-channel marketing campaigns - Complete management of the marketing mix: digital, events, content, PR Digital marketing & acquisition - SEO/SEA: Google Ads management, SEO optimization - Community management & e-reputation (LinkedIn, acquisition via Waalaxy) • - Webmastering and conversion funnel optimization. Content creation - Graphic design, video editing, creation of marketing materials - Content writing (articles, newsletters, landing pages) Relations & Events - Press relations and public relations - Organization and participation in B2B trade shows - Management of the brand's event presence Tech & Automation - Salesforce administration & Pardot campaign automation - HubSpot administration (CRM transition - January 2026) • - Steering of marketing automation workflows,

Develop and implement the union's communication strategy. Design awareness campaigns on waste reduction, selective sorting, composting, and the circular economy. Create communication materials: posters, flyers, brochures, guides, newsletters, press releases, activity reports, and web content. Manage the local authority's website and social media. Organize awareness events: open houses, workshops, school interventions, participation in trade shows or European Week for Waste Reduction. Handle press relations and write press releases and press kits. Inform and support member municipalities, elected officials, and institutional partners. Promote the union's projects and achievements to the general public. Monitor regulatory changes, best practices, and innovations in public and environmental communication. Track the performance indicators of communication actions and propose improvements. Skills sought Excellent writing and interpersonal skills. Knowledge of public and institutional communication techniques. Proficiency in digital communication and graphic design tools (Canva, Adobe InDesign, Illustrator, Photoshop, etc.). Social media and website management. Pedagogical skills and ability to simplify technical topics related to waste management. Organization, autonomy, and project management. Knowledge of the functioning of territorial authorities and their challenges. Contributes to understanding environmental issues and encouraging residents to adopt good practices in waste prevention, sorting, and recovery. It also helps to strengthen the visibility and credibility of the union with citizens, elected officials, and partners.

Create content: write posts, design visuals, produce videos or stories adapted to each platform (Instagram, Facebook, etc.). Animate the community: respond to comments and messages, interact with followers, and encourage discussions. Develop brand awareness: implement strategies to attract new followers and strengthen the brand image. Schedule publications: create an editorial calendar and publish content at the most relevant times. Monitor e-reputation: track what is being said about the brand, manage reviews, and intervene in case of crisis. Analyze performance: measure results (reach, engagement, clicks, conversions, community growth) and propose improvements. Conduct monitoring: follow trends, social media updates, and competitor activities. Collaborate with other teams: work with marketing, sales, customer service, or graphic designers to ensure consistent communication. Implement campaigns: organize contests, partnerships with influencers, and social media advertising campaigns. Foster community loyalty: build a relationship of trust with followers to turn them into brand ambassadors. Excellent writing skills. Creativity and storytelling ability. Mastery of major social networks and their codes. Knowledge of digital marketing. Analysis of data and performance indicators. Organization and project management. Responsiveness and crisis management.