About Laura
Presentation File - Power Point - E-mailing Campaign
French
Native or bilingual
English
Fluent
Experience
- Mademoiselledanse.comSales ManagerSPORTSMay 2024 - Today (2 years and 1 month)Marseille, France
- Definition and implementation of the sales strategy to increase revenue and market share
- Prospecting and customer loyalty: developing the portfolio and identifying new targets
- Negotiation with key clients and relationship management to enhance satisfaction
- Monitoring KPIs and reporting to management, adjusting sales actions based on performance
- Competitive intelligence and innovation proposals to optimize the offering and market differentiation
In position since May 2024 - Galeries LafayettePrado & Bourse Marketing Communication & Event Management OfficerSeptember 2022 - May 2024 (1 year and 8 months)Marseille, France
- Development of store event strategies
- Management of the graphic chain for internal and external communication tools
- Implementation of event and communication planning in line with national strategy
- Performance analysis and measurement
- Development of local anchoring and creation of a partner network
- Management of influencer activations
- Development of a strategy dedicated to tourist and foreign customers, international prospecting
- Negotiation and implementation of Drive to Store operations
1.5 years (September 2022 - May 2024) - PONANT MarseilleEmailing Production OfficerTRAVEL AND TOURISMOctober 2021 - September 2022 (11 months)Marseille, France
- Writing editorial content in French and English
- Creation of responsive visuals
- Management and implementation of emailing campaigns / marketing automation
1 year (October 2021 - September 2022)
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Education
- Master in Marketing of Innovative ProductsUniversity2021Master Marketing des Produits Innovants - Major de promo
- Bachelor's Degree in Applied EconomicsFEG Aix-Marseille University / Ghent University2018Licence 3 Economie appliquée