Freelancer profile translated to English.
Back to original languageAbout Laura
What if your social media became a true lever of meaning and authenticity?
Together, I help you build a tailor-made strategy, create sincere connections with your audience, and transform your ideas into engaging projects. Thanks to my experience and passion for the community, I put my rigor, creativity, and energy at your service to make your brand shine and captivate those who truly matter: your customers. đ
My strength: My experience!
5 years as an Event Project Manager at Hopscotch,
3 years as a freelancer in e-commerce, and
7 years as a Social Media Manager
Over 15 years of professional experience in total.
How can I help you?
đ Social media audit
đ± Social media strategy
đĄ Content strategy
đ Editorial calendars
đ„ Video content creation (filming & editing)
đ» LinkedIn ghostwriting
đ©âđ» Project management
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Curls MatterProject Manager and Social Media ManagerE-COMMERCESeptember 2024 - October 2024 (2 months)Gennevilliers, Franceđ§ŽProject management: Planning, coordination, and monitoring of different product development stages up to product delivery.đ§ŽMarket trend analysis, benchmarking of products and industry innovations in the cosmetics sector.đ§ŽProduct positioning development, identification of key selling points.đ§ŽRegulatory monitoring: Validation of product compliance (INCI, consumer tests).đ§ŽTeam coordination: Collaboration with internal and external departments (agencies, partners) to ensure overall project consistency.đ§ŽSupply chain management: Structuring various B2C delivery options.đ§ŽParticipation in the development of the entire social media strategy and its deployment.
- Si Si La PailletteSocial Media ManagerFASHION AND COSMETICSSeptember 2023 - October 2024 (1 year and 2 months)Paris, Franceâš In-depth analysis of brand needs and objectives.âšRedefinition of product universes to strengthen their character, impact, and consistency with brand identity.âšSupervision of the social media team and the creative team.âšImplementation of an editorial calendar adapted to brand highlights.âšConception of all product launches.âšClose collaboration with the creative team and writing briefs.Instagram: +11k followers, surpassing the symbolic mark of 100K. Explosion of interactions with over 5000 responses to each poll.
- PuissanteSocial Media ManagerHEALTH AND WELLNESSApril 2023 - April 2023Aix-en-Provence, Franceâš TikTok account audit.âš TikTok strategic recommendation.âš Concept development and creation.âš Objective definition.âš Support in implementing the strategy deployment.
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Education
- Web Marketing, Web MarketingESSEC Business School2010Web Marketing, Web Marketing
- Bachelor of Arts in CommunicationESP2009Bachelor, Communication, Publicité, Marketing & Stratégie